Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
Can a book be turned into a bestseller just by changing title without any change in content ? This example has seem to have to done it, or is it just a marketers folk-lore on internet?