tips for writing engaging content

14 Tips for Writing Engaging Content

I can’t teach you to write engaging content in the space of a blog. I‘m not sure I’m even qualified to try. I can, however, offer as many tips as I can that I’ve picked up along my content marketing journey throughout my career.
How linkedins content distribution algorithm works

How LinkedIn’s Content Distribution Algorithm Works

Ever wonder why you are seeing the content you see in your LinkedIn homepage feed or how or why others see your content on LinkedIn? It’s not random. It’s governed by LinkedIn’s “Content Classifier” Algorithm, which employs machines and people.
questions to ask your fractional cmo

6 Questions to ask your Fractional CMO

These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
How to write a blog post that people will read

How to write a blog post that people will want to read?

You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you'll need to follow: What is your audience?
ways a fractional chief marketing officer can help your busines

5 Ways A Fractional Chief Marketing Officer Can Help Your Business

A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
reasons not to hire a fractional cmo

8 Reasons NOT to hire a Fractional CMO

#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
Facebook boost a post or create an ad whats the difference

Facebook: Boost a Post or Create an Ad… What’s the Difference?

One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity.
KT what is best for your business paid organic traffic x A

What’s Best for Your Business – Paid or Organic Traffic?

Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
Google spreadsheet a new feature in webmaster tools

Google Spreadsheet – A New Feature in Webmaster Tools

While checking our webmaster tools we generally feel the need to download the data directly to our Google spreadsheet. This has recently been made possible with a new download option in our webmaster panel.
Introducing googles webmaster academy

Introducing Google’s Webmaster Academy

Continuing education is very important for webmasters, especially given the constant addition of all the new features to websites, as well as the analysis required. Webmasters are flooded with an enormous amount of data when starting up a website.
Googleplus Badges

Google+ Badges

In November, 2011, when Google launched Google+ pages, they also released Google+ badges to promote Google+ on websites. These Google+ badges are now out of preview, and available on all websites and for all users.
Google snippets

Google Snippets

Almost every time we search on Google we have a pretty good idea about what we are looking for, but as the results are displayed, we need more details so we can see which sites suit our requirements the best.
Googlebot for smartphone

Googlebot for Smartphone

Accompanying the trend of increasing smartphone sales, a number of websites have recently started providing content specifically designed to be accessed on smartphones. Googlebot-Mobile has now initiated a crawling smartphone user-agent, in addition to its previous feature phone user-agent.
Google search get or post

Google Search: GET or POST

Google continues to update its crawling and indexing capabilities. Most recently, Google has improved its indexing of Flash, and came out with a very robust infrastructure called Caffeine. With increased usage of JavaScript and AJAX, it has been noticed that more and more pages require POST requests.
Google analytics update

Google Analytics Update

Based on feedback from recent search query data regarding Google Webmaster Tools, Google Analytics has added the following reports in the traffic source section.
Site health

Site Health

Webmasters are typically very busy people. With dozens of websites to manage, they have no time to waste. So to help out busy webmasters, Google Webmaster has come up with a new idea to represent "site health".
Website reconsideration

Website Reconsideration

A live website must be submitted to Google before it will appear in Google search results. However, a website may not appear in Google searches even after submission, or it may suddenly start ranking lower, despite apparent compliance with the Google Webmaster Guidelines.