I can’t teach you to write engaging content in the space of a blog. I‘m not sure I’m even qualified to try. I can, however, offer as many tips as I can that I’ve picked up along my content marketing journey throughout my career.
Ever wonder why you are seeing the content you see in your LinkedIn homepage feed or how or why others see your content on LinkedIn? It’s not random. It’s governed by LinkedIn’s “Content Classifier” Algorithm, which employs machines and people.
You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you'll need to follow: What is your audience?
A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity.
Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
While checking our webmaster tools we generally feel the need to download the data directly to our Google spreadsheet. This has recently been made possible with a new download option in our webmaster panel.
Continuing education is very important for webmasters, especially given the constant addition of all the new features to websites, as well as the analysis required. Webmasters are flooded with an enormous amount of data when starting up a website.
Accompanying the trend of increasing smartphone sales, a number of websites have recently started providing content specifically designed to be accessed on smartphones. Googlebot-Mobile has now initiated a crawling smartphone user-agent, in addition to its previous feature phone user-agent.
A live website must be submitted to Google before it will appear in Google search results. However, a website may not appear in Google searches even after submission, or it may suddenly start ranking lower, despite apparent compliance with the Google Webmaster Guidelines.