Wordpress started out as a blogging platform, and due to its open-source, efficient content management system, and superb user-friendliness, it has since become an extremely popular platform for all kinds of websites – now including e-commerce, too. Whether it’s the best fit for your webstore, however, depends on the specifics of your business needs and your available skillset.
E-commerce is a term that covers all electronic transactions online. Having an e-commerce site implies that you do business (i.e. take payment) on your website, whether your customers are buying products or paying for services.
The pros of using WordPress for your web-store:
- It’s free! (There are paid options available for greater functionality if needed.)
- Extremely customizable
- Very easy to use
- Accessible from any online computer
- Provides integrated analytics
The cons of using WordPress for your web-store:
- Due to its overwhelming popularity, it is a frequent target for hacking, posing a security risk.
- Consequently, it releases frequent upgrades, which can interfere with the look and functionality of your site.
- The user management and administrative levels available are not as versatile as some other platforms.
Really, if you’re newer to web development – all things considered – WordPress is probably the best place for you to get started. If you are more capable, however, or you are processing a large number of transactions, you may want to find a more stable and secure base for your e-commerce. Trends indicate, in any case, that WordPress will continue to improve and gain in versatility.
Should you choose to look elsewhere, consider these criteria in your search for an alternate platform:
- Does it support the store?
- How robust is the backend?
- Is it secure?
For a more powerful open-source alternative, we recommend Drupal Commerce. And if you are positioned at the higher end, with high-volume sales, you could be very well served by Magento.
If you still have questions, please schedule a chat with us!