LinkedIn has changed its premium plans recently. The user interface is still in flux and users are being transitioned to new UI slowly. The largest impact is on Premium Business users. The pricing, features of these plans has created a little bit of confusion and LinkedIn does not make it easy to compare the offerings.
We have dug through the pricing and features of premium plans for Business User and Sales Prospector. We present in easy to consume table form below. Hopefully, this will help you decide between Business and Sales Navigator plans.
Please be warned that if you have not used LinkedIn Sales Navigator and coming from Business Pro world, the Sales Navigator interface can be a bit jarring at first. It is still worth exploring. You could always do their 30 days free Trial to kick the tires, before plunking down your money. We are in the business of lead generation so might be biased when we say this, we find Sales Navigator an indispensable tool when working on a campaign for our clients. If you want to know more about LinkedIn and how to use it for prospecting, reach out to us, we will be happy to help.