What do you see when you scroll through people’s profiles on LinkedIn? Their picture, their name, and their headline, right? And what do most headlines say? Job titles, usually. Do you find that interesting? Me neither.
What if you’re scrolling along and you see, “Want to get the most out of your LinkedIn use? Let’s chat!”? I’m betting your interest might be piqued then!
Imagine what effect you could have on your target audience, if you were to address their concerns right there under your photo. Do you think you might get more engagement than just listing your job title there? In fact – I guarantee you would.