Alphabet Soup of Online Marketing
Internet marketing is full of acronyms, and new ones keep popping up regularly. Let’s start by clearing up the most popular terms among the alphabet soup of Marketing.
- SEO: Search Engine Optimization
- SEM : Search Engine Marketing
- PPC : Pay-Per-Click
- SMM: Social Media Marketing
Search Engine Optimization (SEO): This is the art and science of constructing your website code and copy in such a way that search engines favor them and rank your pages highly for relative search terms. If all goes well here, your website will be listed on the first page of search engines’ free listings, which are also called “natural” or “organic” listings.
Search Engine Marketing (SEM): Here is where we integrate organic search engine optimization (SEO), with “Paid Inclusion”, by paying for directories and links, and “Pay for placement” (of which Pay-per-click is a subset).
Social Media Marketing (SMM): SMM is a form of marketing that seeks to achieve branding and marketing communication goals through participation in various social media networks. Creating content, publishing, and sharing on the internet, are the core components of Social Media Marketing. With millions of users on each social networking site, this provides an excellent platform for connecting with your customers.