With more and more people using their smartphones, the mobile app business is growing exponentially. While people may initially think of games as the most popular types of apps, non-game apps are actually downloaded more frequently. Businesses have started capitalizing on the mobile market and are creating useful apps that help them reach their customers.
A successful mobile app doesn’t need to go viral or collect millions of users. A successful mobile app should help your business, encourage brand loyalty, or generate sales.