You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy.
At one point we all wonder why do the search results appear as they do when we search and as marketers we all make efforts to be there on the top for customer to click for us. Same goes for LinkedIn, we would like our profile to be on the top when someone searches. But how do we get there, read this article and find out search on LinkedIn works.
With LinkedIn having more than 500 Million users and 100 Million coming back every day, this opportunity gave birth to prospecting services for LinkedIn. We researched and collected all the information about services providers at one place for you to understand it better. Read it here.
Do you use automation tools to manage your activities on LinkedIn or have you been trying to find out which one works the best for you? We have put together a list of many such automation tools with key information…
Hiring companies use our ProfileMagnet to find the perfect candidate for that position… Click below on Read More!
Here are 6 Pro Tips for getting the most you can out of LinkedIn. We have compiled together 6 Pro Tips for you to optimize and improve your LinkedIn profile. Click below on Read More!
I can’t teach you to write engaging content in the space of a blog. I‘m not sure I’m even qualified to try. I can, however, offer as many tips as I can that I’ve picked up along my content marketing…
Ever wonder why you are seeing the content you see in your LinkedIn homepage feed or how or why others see your content on LinkedIn? It’s not random. It’s governed by LinkedIn’s “Content Classifier” Algorithm, which employs machines and people….
Did you notice a sudden a drop in your LinkedIn profile view backs in the last couple of weeks? And if you use Sales Navigator to view users profile then we have an explanation. Read on!
LinkedIn can be a powerful tool for finding prospects. It becomes more powerful when you take advantage of all its features.
1. Tell me about your general marketing experience? These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a…
You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you’ll need to follow: What is your audience…
LinkedIn gives you a Social Selling score called the Social Selling Index. Do you know yours?
A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis. Most small to medium-sized companies…
Here are 5 great ways to nurture a value prospect on LinkedIn. Click here to read more.
#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare…
Inbound connection invitations on LinkedIn are like a gold mine. A valuable commodity may lie in there, but you need to mine it. Are you getting the most out of your inbound connection invitations on LinkedIn?
Your LinkedIn headline is the high-end real estate of your profile. It’s one of the first things people see likely one of the few things they see before deciding to engage with you. You’re your headline encourage engagement?
One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity. The main difference is that creating an ad gives you more options but…
Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better? Not…
Wordpress started out as a blogging platform, and due to its open-source, efficient content management system, and superb user-friendliness, it has since become an extremely popular platform for all kinds of websites – now including e-commerce, too. Whether it’s the…
Many noted marketing experts, in their blogs, presentations, and even books, have utilized the story of author Naura Hayden, who is said to have released a book in the early 1980s that flopped, and later re-published it with a new…
Your LinkedIn profile is an always-on, personal branding statement and your chance to differentiate yourself. Good profiles encourage engagement, while bad ones don’t. Are you maximizing this opportunity?
LinkedIn has multiple membership plans – from basic up to Sales Navigator’s top-shelf plan. Curious on which plan is right for you. We compiled the features and pricing of each all in one place, so now you can decide.
What is your True Hourly Rate? This is the first question I ask when working with small business owners and especially single person businesses. Most common answers I get are something like this: “I charge $200 per hour for my…
Installing WordPress from Shell Command Line If you have shell access, the fastest way to install WordPress is from command line. By doing this, you avoid the hassle of installing Wordpress by downloading it manually to your computer and then…
Drupal 7 Essentials: These modules should be included on all Drupal 7 sites. Please check and make sure all these modules are installed on Drupal 7 sites. IMPORTANT NOTE: Please check in theme, if the module is already installed. Do…
Are you ready to go with your own website? If so, then it’s time to find a good web host that can put all your effort on the web, give you the tools, bandwidth, and storage you need, and support…
Every organization needs marketing to survive in this competitive world. It is the backbone of every brand-to-customer relationship. As a company starts to grow, it becomes difficult to handle all the data and profiles of thousands of customers. It is…
Humans are visual by nature. And nothing jazzes up a website, with very little effort, like a slideshow. For most sites, this is the first thing on the home page. It also makes it nice and easy to keep your visual content updated. Cool and…
As per W3Techs.com, over 60% websites still do not use CMSs. So if over half the websites do not use it, why should you use a Content Management System (CMS)? Let’s dig a little deeper: historical data shows that CMS usage…
If you need a shopping cart online, there are many options. It’s no easy task to decide on an eCommerce solution for your business. Cost is the most obvious factor, while considering the solution and Open Source Software is a…
Drupal is an Open Source Content Management System (CMS), which means it is available for free use but you still need to maintain Drupal sites and that is not FREE. Why is that? On a simpler philosophical level the answer…
… and There’s Not Much You Can Do About It! According to Zack Miners of Computer World, “the [internet] Do Not Track system is in tatters and that pair of boots you looked at online last month is still stalking…
Everything You Need to Know About the Heartbleed Bug The Heartbleed bug is a recently disclosed vulnerability in the commonly used OpenSSL cryptographic technology. The flaw makes it possible to steal the information supposedly protected by the SSL/TLS encryption, which is…
Organic SEO is a method to help a website obtain visibility, ranking, and popularity with search engines by using certain natural or organic (unpaid) techniques and methods. This makes organic SEO the most authentic marketing technique for online businesses as…
Social networking and Social Media Marketing have become huge components of Internet marketing. This is more than just the newest hype – it’s here to stay. Whether people are using social media to keep in touch with buddies, make new friends, connect…
In most workplaces a webmaster has to wear many hats and deal with multiple projects. This means it can become very difficult to keep track of multiple websites, and occasionally a problem can develop and not be noticed for some…
Improving your brand presence and building up your market requires in-depth analysis of how you market your products and services. There are certainly a number of steps you can take using traditional sales and marketing methods, but another option that.
Organic SEO is the process of getting your web page ranked high in the major search engines. Optimizing for each search engine involves different SEO processes, but if done properly, will result in a big boost for your business. SEO for…
Organizations these days leave no stone unturned when trying to make their presence felt in any form of social media. It may be Twitter, YouTube, LinkedIn, or any other form of social media. Until now it has been a major…
While checking our webmaster tools we generally feel the need to download the data directly to our Google spreadsheet. This has recently been made possible with a new download option in our webmaster panel. This option allows downloading almost all…
Continuing education is very important for webmasters, especially given the constant addition of all the new features to websites, as well as the analysis required. Webmasters are flooded with an enormous amount of data when starting up a website. Analyzing…
You simply cannot ignore the fact that Facebook is the most powerful and influential social networking site on the planet. With around 500 million users logging in everyday to this social networking site and the number rapidly increasing, it has…
In November, 2011, when Google launched Google+ pages, they also released Google+ badges to promote Google+ on websites. These Google+ badges are now out of preview, and available on all websites and for all users. These badges can be integrated…
Almost every time we search on Google we have a pretty good idea about what we are looking for, but as the results are displayed, we need more details so we can see which sites suit our requirements the best….
Accompanying the trend of increasing smartphone sales, a number of websites have recently started providing content specifically designed to be accessed on smartphones. Googlebot-Mobile has now initiated a crawling smartphone user-agent, in addition to its previous feature phone user-agent. The…
Google continues to update its crawling and indexing capabilities. Most recently, Google has improved its indexing of Flash, and came out with a very robust infrastructure called Caffeine. With increased usage of JavaScript and AJAX, it has been noticed that more…
Based on feedback from recent search query data regarding Google Webmaster Tools, Google Analytics has added the following reports in the traffic source section: Queries – impressions, clicks, position, and CTR info for the top 1,000 daily queries Landing Pages – impressions,…
Webmasters are typically very busy people. With dozens of website to manage, they have no time to waste. So to help out busy webmasters, Google Webmaster has come up with a new idea to represent “site health”. The newly designed…
A live website must be submitted to Google before it will appear in Google search results. However, a website may not appear in Google searches even after submission, or it may suddenly start ranking lower, despite apparent compliance with the Google…
The tablet market will be going on a diet very soon. Analysts predict a new breed of portable computers: Ultrabooks. A gutsy bring-it-on call by Intel is going to capture about 40 percent of the entire tablet and laptop market…
In the past, you had to send files by email, or save your work on a flash drive, when you moved from one computer to another. This is no longer the case today, as you can now access your data from…
Adobe Flash is a popular multimedia authoring platform, and Adobe Flash Player is a proprietary multimedia player, created by Macromedia/Adobe Systems, that is frequently added to web browsers as a plug-in app for playing Flash-based animation, movies, and games. Traditionally,…
What if you do have a great looking website, elegantly highlighting your brilliant product or service that everyone will love – do you need to worry about online marketing? Maybe not. If customers are beating down your door, and you can’t…
Internet marketing is full of acronyms, and new ones keep popping up regularly. Lets start by clearing up the most popular terms among the alphabet soup of Online Marketing. SEO: Search Engine Optimization SEM : Search Engine Marketing PPC :…
