Having a vision is an important first step in your journey to achieving business objectives. It entails a degree of competency, imagination, and passion that when combined, helps form a vivid image concerning the materialization of your dreams.
As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.
Instagram launched in 2010 as a photo-sharing app designed to capture picturesque moments of our lives. Since that time, it’s evolved into an established social network, a messaging tool, and an ad platform, which exists on both mobile and desktop.
You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy.
I can’t teach you to write engaging content in the space of a blog. I‘m not sure I’m even qualified to try. I can, however, offer as many tips as I can that I’ve picked up along my content marketing journey throughout my career.
Ever wonder why you are seeing the content you see in your LinkedIn homepage feed or how or why others see your content on LinkedIn? It’s not random. It’s governed by LinkedIn’s “Content Classifier” Algorithm, which employs machines and people.
These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you'll need to follow: What is your audience?
A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity.
Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
WordPress started out as a blogging platform, and due to its open-source, efficient content management system, and superb user-friendliness, it has since become an extremely popular platform for all kinds of websites – now including e-commerce, too.
Many noted marketing experts, in their blogs, presentations, and even books, have utilized the story of author Naura Hayden, who is said to have released a book in the early 1980s that flopped, and later re-published it with a new cover and title, in the early 90s, to then become a New York Times bestseller.
What is your True Hourly Rate? This is the first question I ask when working with small business owners and especially single person businesses. Most common answers I get are something like this: “I charge $200 per hour for my consulting, so my internal hourly rate is $200.”
If you have shell access, the fastest way to install WordPress is from command line. By doing this, you avoid the hassle of installing WordPress by downloading it manually to your computer and then uploading it to the server.
Drupal 7 Essentials: These modules should be included on all Drupal 7 sites. Please check and make sure all these modules are installed on Drupal 7 sites. IMPORTANT NOTE: Please check in theme, if the module is already installed.
Are you ready to go with your own website? If so, then it’s time to find a good web host that can put all your effort on the web, give you the tools, bandwidth, and storage you need, and support you when you need help.
Every organization needs marketing to survive in this competitive world. It is the backbone of every brand-to-customer relationship. As a company starts to grow, it becomes difficult to handle all the data and profiles of thousands of customers.
Humans are visual by nature. And nothing jazzes up a website, with very little effort, like a slideshow. For most sites, this is the first thing on the home page. It also makes it nice and easy to keep your visual content updated.
As per W3Techs.com, over 60% websites still do not use CMSs. So if over half the websites do not use it, why should you use a Content Management System (CMS)?
Increasingly our customers are asking us which Open Source CMS they should use. There are many choices, but the current state of the art points to two rapidly growing platforms: WordPress and Drupal.
If you need a shopping cart online, there are many options. It’s no easy task to decide on an eCommerce solution for your business. Cost is the most obvious factor, while considering the solution and Open Source Software is a strong contender when compared on price with proprietary solutions available in market.
Drupal is an Open Source Content Management System (CMS), which means it is available for free use but you still need to maintain Drupal sites and that is not FREE. Why is that? On a simpler philosophical level the answer is “Time is Money”.
According to Zack Miners of Computer World, “the [internet] Do Not Track system is in tatters and that pair of boots you looked at online last month is still stalking you from website to website.”
Everything You Need to Know About the Heartbleed Bug The Heartbleed bug is a recently disclosed vulnerability in the commonly used OpenSSL cryptographic technology.
Organic SEO is a method to help a website obtain visibility, ranking, and popularity with search engines by using certain natural or organic (unpaid) techniques and methods.
In most workplaces a webmaster has to wear many hats and deal with multiple projects. This means it can become very difficult to keep track of multiple websites, and occasionally a problem can develop and not be noticed for some time.
Improving your brand presence and building up your market requires in-depth analysis of how you market your products and services. There are certainly a number of steps you can take using traditional sales and marketing methods, but another option that.
Organic SEO is the process of getting your web page ranked high in the major search engines. Optimizing for each search engine involves different SEO processes, but if done properly, will result in a big boost for your business.
While checking our webmaster tools we generally feel the need to download the data directly to our Google spreadsheet. This has recently been made possible with a new download option in our webmaster panel.
Continuing education is very important for webmasters, especially given the constant addition of all the new features to websites, as well as the analysis required. Webmasters are flooded with an enormous amount of data when starting up a website.
In November, 2011, when Google launched Google+ pages, they also released Google+ badges to promote Google+ on websites. These Google+ badges are now out of preview, and available on all websites and for all users.
Almost every time we search on Google we have a pretty good idea about what we are looking for, but as the results are displayed, we need more details so we can see which sites suit our requirements the best.
Accompanying the trend of increasing smartphone sales, a number of websites have recently started providing content specifically designed to be accessed on smartphones. Googlebot-Mobile has now initiated a crawling smartphone user-agent, in addition to its previous feature phone user-agent.
Based on feedback from recent search query data regarding Google Webmaster Tools, Google Analytics has added the following reports in the traffic source section.
Webmasters are typically very busy people. With dozens of websites to manage, they have no time to waste. So to help out busy webmasters, Google Webmaster has come up with a new idea to represent "site health".
A live website must be submitted to Google before it will appear in Google search results. However, a website may not appear in Google searches even after submission, or it may suddenly start ranking lower, despite apparent compliance with the Google Webmaster Guidelines.
The tablet market will be going on a diet very soon. Analysts predict a new breed of portable computers: Ultrabooks. A gutsy bring-it-on call by Intel is going to capture about 40 percent of the entire tablet and laptop market by the end of 2012.
In the past, you had to send files by email, or save your work on a flash drive, when you moved from one computer to another. This is no longer the case today, as you can now access your data from the “cloud” on computers and mobile phones anywhere in the world.
Adobe Flash is a popular multimedia authoring platform, and Adobe Flash Player is a proprietary multimedia player, created by Macromedia/Adobe Systems, that is frequently added to web browsers as a plug-in app for playing Flash-based animation, movies, and games.
What if you do have a great looking website, elegantly highlighting your brilliant product or service that everyone will love – do you need to worry about online marketing?
Internet marketing is full of acronyms, and new ones keep popping up regularly. Lets start by clearing up the most popular terms among the alphabet soup of Online Marketing.