The Kuware Blog
I want to learn about change
A/B Testing Tools for WordPress
eCommerce | Tools | Website Development | WordPress
A/B testing is the most foolproof scientific technique for testing your marketing initiatives. Here are few A/B testing tools that can make this easier for you, especially for a WordPress site
LinkedIn Automation Tools: a comprehensive list (update 2021)
LinkedIn Marketing | LinkedIn Prospecting | Tools
Do you use automation tools to manage your activities on LinkedIn or have you been trying to find out which one works the best for you? We have put together a list of many such automation tools with key information...
LinkedIn Lead Generation Service Providers: a comprehensive List for 2020
LinkedIn Marketing | LinkedIn Prospecting
With LinkedIn having more than 500 Million users and 100 Million coming back every day, this opportunity gave birth to prospecting services for LinkedIn.
Open Source Shopping Carts: A list for 2021
Drupal | Magento | Website Design | Website Development | WordPress
Whether you are starting a new online business or expanding your current one, you need a good shopping cart. But which shopping cart is right one for your business? Read here to find out.
Marketing Abbreviations and Acronyms: A comprehensive List for 2021
Marketing Nuggets
A handy list of all Marketing Abbreviations and acronyms we could find. Now, you don't ever have to ever sit through a whole meeting constantly wondering what those letters meant.
eCommerce Marketing Automation: HubSpot, Klaviyo or ActiveCampaign?
eCommerce | Marketing Automation
With all the available marketing automation tools and their multiple functionalities, finding the one that fits your business needs is a task. Here's a comparison between the 3 most leading marketing automation platforms that will help you make the right investment.
Self-Hosted vs. Hosted shopping carts
Drupal | eCommerce | Magento | Website Development | WordPress
Are you trying to figure out which type of shopping cart is good for your eCommerce business? Our comparison can help you decide
Shopping Carts and its types
Drupal | eCommerce | Magento | Website Development | WordPress
Planning to add a shopping cart to your website or opening a webstore. Find all information related shopping carts and its type here.
Why does my Facebook Ad Report NOT Match my Google Analytics Report?
Paid Media | PPC
As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.
Agreeing to disagree: Rules of engagement
Avi's Corner
Great Minds Discuss Ideas. Average Minds Discuss Events. Small Minds Discuss People. But, before we can engage in any worthwhile discussion of ideas, we need to set some rules. We need to agree on a few things. Or do we disagree already?
Organic Vs. Paid Media: Why Paid Media Gives a Better ROI?
Fractional CMO | Marketing Nuggets
As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.
Hootsuite vs Agorapulse? Why we switched from Hootsuite to Agorapulse.
Social Marketing | Social Media | Tools
Wondering what is the best solution when it comes to managing Social Media Accounts for multiple clients? We have used multiple tools and here is a summary of 2 of the best in the trade - Hootsuite and Agorapulse.
Memory Leak, Unfinished Bridges, and Rock & Sand: Kuware Team Talk by Avi
Avi's Corner
Memory Leak, unfinished bridges and priorities, what do they have in common?
Is an Outsourced CMO the right choice for your business?
Fractional CMO
Marketing is a more intimate business activity, and CMOs and C-level executives are charted with setting the strategy and tone of Marketing. They define the complete brand and personality of the company. Can that be outsourced? Really?
Small Business Owners: Know your time’s worth!
Marketing Nuggets
What is your True Hourly Rate? There a lot more to this then just what you charge. And how does one go about determining this?
LinkedIn Premium Plans: Premium Career vs. Recruiter Lite
LinkedIn Marketing | LinkedIn Prospecting
Linkedin does not make it easy to compare its plans, that is the gift of Microsoft, just look at their MS office plans
LinkedIn Premium Plans Pricing and Features
LinkedIn Marketing | LinkedIn Prospecting
LinkedIn has multiple membership plans - from basic up to Sales Navigator’s top-shelf plan. Curious on which plan is right for you. We compiled the features and pricing of each all in one place, so now you can decide.
Successful Marketing Hacks during the COVID Global Pandemic
Marketing Nuggets | Trends
What not to do, and 5 immediate action items that will produce results. Review the summary notes and presentation from a recent TIE Austin webinar by Avi Kumar, CEO of Kuware here.
Marketing Strategy Vs Vision (Have You Been Getting it Wrong this Whole Time?)
Fractional CMO | Marketing Nuggets
Having a vision is an important first step in your journey to achieving business objectives. It entails a degree of competency, imagination, and passion that when combined, helps form a vivid image concerning the materialization of your dreams.
6 Must-Have Features of Marketing Automation Software
Marketing Automation | Tools
As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.
How I increased Profile views by 321%!
LinkedIn Marketing | LinkedIn Prospecting
There are literally thousands of Linkedin experts today, with claims to fame like “self-taught”, “abusive childhood to millionaires” and “bankruptcy to millionaires”. Quoting Twain, “That don’t impress me much”.
How is Instagram app different from its desktop version?
Social Marketing | Social Media | Tools
Instagram launched in 2010 as a photo-sharing app designed to capture picturesque moments of our lives. Since that time, it’s evolved into an established social network, a messaging tool, and an ad platform, which exists on both mobile and desktop.
Writing that perfect subject line to get the most opens: YAA Series
Email Marketing | Marketing Nuggets
You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy.
A Comprehensive List of Instagram Automation Tools
Social Media
As you are probably aware, many automation tools exist to help you manage your Instagram activities. We’ve compiled a list of many of them here, along with some information about each. Some are Instagram specific while others are broader solutions that also interact with Instagram.
LinkedIn SEO: How search works on LinkedIn
LinkedIn Marketing | LinkedIn Prospecting
At one point we all wonder why do the search results appear as they do when we search and as marketers we all make efforts to be there on the top for customer to click for us. Same goes for LinkedIn, we would like our profile to be on the top when someone searches. But how do we get there, read this article and find out search on LinkedIn works.
6 Pro Tips for getting the most out of LinkedIn
LinkedIn Marketing | LinkedIn Prospecting
Here are 6 Pro Tips for getting the most you can out of LinkedIn. We have compiled together 6 Pro Tips for you to optimize and improve your LinkedIn profile. Click below on Read More!
14 Tips for Writing Engaging Content
Content Marketing | Google Search | Organic Search | SEO
I can’t teach you to write engaging content in the space of a blog. I‘m not sure I’m even qualified to try. I can, however, offer as many tips as I can that I’ve picked up along my content marketing journey throughout my career.
How LinkedIn’s Content Distribution Algorithm Works
LinkedIn Marketing | LinkedIn Prospecting
This is what LinkedIn does to classify your content. Follow these best practices to get the most engagement from your content on LinkedIn.
Who’s Viewed Your Profile on LinkedIn not working?
LinkedIn Marketing | LinkedIn Prospecting
Did you notice a sudden a drop in your LinkedIn profile view backs in the last couple of weeks? And if you use Sales Navigator to view users profile then we have an explanation. Read on!
How to do a Boolean Search on LinkedIn (free version)
LinkedIn Marketing | LinkedIn Prospecting
LinkedIn can be a powerful tool for finding prospects. It becomes more powerful when you take advantage of all its features.
4 Sales Tips for Using LinkedIn
LinkedIn Marketing | LinkedIn Prospecting
You may be surprised how much you can learn from a prospect’s profile, such as what office they work out of, the projects they are working on, and what team they are on. Using a little effort and creativity will allow you quickly to map out a picture of who you should be talking to and what they’ve done before.
6 Questions to ask your Fractional CMO
Fractional CMO | Marketing Nuggets
These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
How to write a blog post that people will want to read?
Content Marketing | Organic Search | SEO
You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you'll need to follow: What is your audience?
Do you know your LinkedIn Social Selling Index (SSI) Score?
LinkedIn Marketing | LinkedIn Prospecting
LinkedIn gives you a Social Selling score called the Social Selling Index. Do you know yours?
5 Ways A Fractional Chief Marketing Officer Can Help Your Business
Fractional CMO | Marketing Nuggets
A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
How to Nurture High Value Prospects on LinkedIn
LinkedIn Marketing | LinkedIn Prospecting
Here are 5 great ways to nurture a value prospect on LinkedIn. Click here to read more.
8 Reasons NOT to hire a Fractional CMO
Fractional CMO | Marketing Nuggets
#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
The Power of an Inbound LinkedIn Connection Invitation
LinkedIn Marketing | LinkedIn Prospecting
Inbound connection invitations on LinkedIn are like a gold mine. A valuable commodity may lie in there, but you need to mine it. Are you getting the most out of your inbound connection invitations on LinkedIn?
Prime Real Estate: Your LinkedIn Headline
LinkedIn Marketing | LinkedIn Prospecting
Your LinkedIn headline is the high-end real estate of your profile. It’s one of the first things people see likely one of the few things they see before deciding to engage with you. You’re your headline encourage engagement?
Facebook: Boost a Post or Create an Ad… What’s the Difference?
Paid Media | Social Marketing | Social Media
One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity.
What’s Best for Your Business – Paid or Organic Traffic?
Fractional CMO | Marketing Nuggets
Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
What’s in a Title? From Astro-Logical Love to How To Satisfy A Woman Every Time
Marketing Nuggets | Trends
Can a book be turned into a bestseller just by changing title without any change in content ? This example has seem to have to done it, or is it just a marketers folk-lore on internet?
Perfect LinkedIn Profile and Summary for your Job-Search or Prospecting – A Checklist!
LinkedIn Marketing | LinkedIn Prospecting
Your LinkedIn profile is an always-on, personal branding statement and your chance to differentiate yourself. Good profiles encourage engagement, while bad ones don’t. Are you maximizing this opportunity?
Installing WordPress
Website Design | Website Development | WordPress
If you have shell access, the fastest way to install WordPress is from command line. By doing this, you avoid the hassle of installing WordPress by downloading it manually to your computer and then uploading it to the server.
Drupal 7 Essential Contrib Modules
Drupal | Website Design | Website Development
Drupal 7 Essentials: These modules should be included on all Drupal 7 sites. Please check and make sure all these modules are installed on Drupal 7 sites. IMPORTANT NOTE: Please check in theme, if the module is already installed.
Web Hosting Server Providers
Hosting | Website Design | Website Development
Are you ready to go with your own website? If so, then it’s time to find a good web host that can put all your effort on the web, give you the tools, bandwidth, and storage you need, and support you when you need help.
Best Marketing Automation Companies
Marketing Automation | Tools
Every organization needs marketing to survive in this competitive world. It is the backbone of every brand-to-customer relationship. As a company starts to grow, it becomes difficult to handle all the data and profiles of thousands of customers.
Best Drupal jQuery Slideshow Modules
Drupal | Website Design | Website Development
Humans are visual by nature. And nothing jazzes up a website, with very little effort, like a slideshow. For most sites, this is the first thing on the home page. It also makes it nice and easy to keep your visual content updated.
Do I need CMS for my Website?
Drupal | Magento | Website Design | Website Development | WordPress
As per W3Techs.com, over 60% websites still do not use CMSs. So if over half the websites do not use it, why should you use a Content Management System (CMS)?
Drupal Vs WordPress
Drupal | Website Design | Website Development | WordPress
Increasingly our customers are asking us which Open Source CMS they should use. There are many choices, but the current state of the art points to two rapidly growing platforms: WordPress and Drupal.
Drupal Updates Maintenance Cost
Drupal | Website Design | Website Development
Drupal is an Open Source Content Management System (CMS), which means it is available for free use but you still need to maintain Drupal sites and that is not FREE. Why is that? On a simpler philosophical level the answer is “Time is Money”.
Corporations Are Going to Track Your Internet Browsing
Trends
According to Zack Miners of Computer World, “the [internet] Do Not Track system is in tatters and that pair of boots you looked at online last month is still stalking you from website to website.”
Everything You Need to Know About the Heartbleed Bug
Website Hosting
Everything You Need to Know About the Heartbleed Bug The Heartbleed bug is a recently disclosed vulnerability in the commonly used OpenSSL cryptographic technology.
Organic SEO – The Path to a Successful Online Business
SEO
Organic SEO is a method to help a website obtain visibility, ranking, and popularity with search engines by using certain natural or organic (unpaid) techniques and methods.
What Is Social Media Marketing?
Social Marketing
Social networking and Social Media Marketing have become huge components of Internet marketing. This is more than just the newest hype – it’s here to stay. Whether people are using social media to keep in touch with buddies, make new friends, connect with co-workers, or form new company connections, almost any kind of networking is possible.
Google’s New Search Query Alert Feature for Webmaster Tools
Google Search
In most workplaces a webmaster has to wear many hats and deal with multiple projects. This means it can become very difficult to keep track of multiple websites, and occasionally a problem can develop and not be noticed for some time.
PPC Campaigns – It’s All About the Keywords
Paid Media | PPC
Improving your brand presence and building up your market requires in-depth analysis of how you market your products and services. There are certainly a number of steps you can take using traditional sales and marketing methods, but another option that.
Organic SEO Will Help Your Business Get to the Top
Organic Search | SEO
Organic SEO is the process of getting your web page ranked high in the major search engines. Optimizing for each search engine involves different SEO processes, but if done properly, will result in a big boost for your business.
YouTube Associates
Social Marketing
Organizations these days leave no stone unturned when trying to make their presence felt in any form of social media. It may be Twitter, YouTube, LinkedIn, or any other form of social media. Until now it has been a major challenge for webmasters to manage the social media of users/colleagues.
Google Spreadsheet – A New Feature in Webmaster Tools
Google Search
While checking our webmaster tools we generally feel the need to download the data directly to our Google spreadsheet. This has recently been made possible with a new download option in our webmaster panel.
Introducing Google’s Webmaster Academy
Google Search
Continuing education is very important for webmasters, especially given the constant addition of all the new features to websites, as well as the analysis required. Webmasters are flooded with an enormous amount of data when starting up a website.
Gain Widespread Recognition in the Global Market with Facebook Marketing!
Social Marketing
You simply cannot ignore the fact that Facebook is the most powerful and influential social networking site on the planet. With around 500 million users logging in every day to this social networking site and the number rapidly increasing, it has become a large playing field for many businesses and the marketing industry.
Google+ Badges
Google Search
In November, 2011, when Google launched Google+ pages, they also released Google+ badges to promote Google+ on websites. These Google+ badges are now out of preview, and available on all websites and for all users.
Google Snippets
Google Search
Almost every time we search on Google we have a pretty good idea about what we are looking for, but as the results are displayed, we need more details so we can see which sites suit our requirements the best.
Googlebot for Smartphone
Google Search
Accompanying the trend of increasing smartphone sales, a number of websites have recently started providing content specifically designed to be accessed on smartphones. Googlebot-Mobile has now initiated a crawling smartphone user-agent, in addition to its previous feature phone user-agent.
Google Search: GET or POST
Google Search
Google continues to update its crawling and indexing capabilities. Most recently, Google has improved its indexing of Flash, and came out with a very robust infrastructure called Caffeine. With increased usage of JavaScript and AJAX, it has been noticed that more and more pages require POST requests.
Google Analytics Update
Google Search
Based on feedback from recent search query data regarding Google Webmaster Tools, Google Analytics has added the following reports in the traffic source section.
Site Health
Google Search
Webmasters are typically very busy people. With dozens of websites to manage, they have no time to waste. So to help out busy webmasters, Google Webmaster has come up with a new idea to represent "site health".
Website Reconsideration
Google Search
A live website must be submitted to Google before it will appear in Google search results. However, a website may not appear in Google searches even after submission, or it may suddenly start ranking lower, despite apparent compliance with the Google Webmaster Guidelines.
Clouds and the Mobile World
Mobile Apps
In the past, you had to send files by email, or save your work on a flash drive, when you moved from one computer to another. This is no longer the case today, as you can now access your data from the “cloud” on computers and mobile phones anywhere in the world.
The End of the Road for Flash?
Website Design | Website Development
Adobe Flash is a popular multimedia authoring platform, and Adobe Flash Player is a proprietary multimedia player, created by Macromedia/Adobe Systems, that is frequently added to web browsers as a plug-in app for playing Flash-based animation, movies, and games.
I have a great website – do I need to do more?
Organic Search | SEO | Website Design
What if you do have a great looking website, elegantly highlighting your brilliant product or service that everyone will love – do you need to worry about online marketing?
