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Our Team and Story
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Leadership

Avi Kumar
Avi Kumar
CEO

The driving force behind Kuware, Avi is a powerhouse of talent. It’s rare to come across a person who understands the finer nuances of business and technology at the same time. His focus to bring about a positive change to client’s business has contributed to the long standing relationships between Kuware and its clients.
In his free time, Avi mentors youngsters or reads books, blogs and magazines.

Justin Rondeau
Justin Rondeau
Chief Marketing Officer

Justin Rondeau has been doing this whole “Marketing” thing since 2010, when he was mildly […okay maybe more than mildly] obsessed with all things, data, email, optimization, and split testing. He’s trained thousands of marketers, spoken on hundreds of stages, runs a delightful team of marketers, has dozens of shirts louder than his voice, and loves one hockey team: the Boston Bruins.

Chin Kulkarni
Chin Kulkarni
Head of Marketing Operations

Chinmayi is an avid Marketer with specialized experience in Marketing for Start-ups and holds a record of achieving ROIs beyond expectations. Her core skill lies in elucidating and optimizing the marketing strategy to cross the chasm from early adopters to early majority market especially for B2B start-ups. Some of her projects have seen a 3X growth with a seven-figure revenue.
Apart from higher-level Strategic Marketing, her tactical proficiency in SEO, eCommerce, Content Development, Social Media Marketing, Web Analytics and Marketing Insights equips her to handle versatility in projects while overseeing their complete implementation.
Loves to read and is always up for conversations about any new book you might have read. In her free time, you will find her in the kitchen pouring over cookbooks and measuring ingredients.

Manish Kumar
Manish Kumar
Head of India Operations + Development Manager

Manish K a.k.a MK at Kuware is the magician who brings the vision of our clients, creative and backend team alive. He is the Mr. Ever-ready member of the team and is always willing to take up new challenges.
He is a firm believer of work hard and party harder. When not doing either of these, he loves to keep himself informed about new developments and tools in the field of website and applications development. Or, he loves to hit the gym.

Fractional CMOs

Michael Crider
Michael Crider
Fractional Chief Marketing Officer
David Rockwood
David Rockwood
Fractional Chief Marketing Officer

A seasoned marketing professional, David is well-connected, and exceptionally insightful. He knows what works, and what will bring a business down. David is also an active community member in Austin. He’s sits on the advisory board for B-Cycle, the city’s bike-rental program, and he’s a regular attendee and facilitator of Austin’s vibrant live music scene.

Scott Bender
Scott Bender
Fractional Chief Marketing Officer

Director of Home Service Marketing

Tim Soper
Tim Soper
Director of Home Service Marketing

Tim has spent his entire career in sales and customer service but in various fields. He has managed casinos, been a real estate broker, owned gymnastic schools, and was a plumbing company general manager with over $6M in annual revenue. Somewhere along the way, Tim discovered and adopted a servant attitude towards sales & service. He gave up go-getting for go-giving, which changed not only his career but also his life. Tim is proud of his Chicago heritage but prefers to brag about it from the comfort and climate of Austin, and because he was raised right, he’s a Cubs fan.

Partnership Manager

Anna lbay
Anna lbay
Partnership Manager

Anna Ibay has been in sales & marketing for 20+ years. She comes from the optical industry where she built strong relationships, and many sales presentations for eyecare professionals. Anna sold the most eyewear frames in 10 mins on QVC!
During her downtime, you can find her golfing, skiing or sailing and is known for her award-winning chilli & matzo ball soup

Billing & Accounts

Nikita Yadav
Nikita Yadav
Accounts Receivable

An efficient accounting professional with 6+years of work experience in performing billing and collection, Account Receivable, Recording payments and Reconciliation of books. Well-versed in accurately coding different type of billings for clear record keeping, tracking payment and chasing then when needed. Having proven track record of optimizing cash flow, reducing code, driving efficiency, and integrity in financial by analyzing in depth, resolving complex accounting, reporting and regulatory issues.

Accounts Team

John Hernaez
John Hernaez
Lead Account Manager

A former Google employee with several years in Digital Marketing. John has been with IPPC for a year now, sharing his expertise in Digital Marketing, focusing on PPC advertising. He is committed to delivering superb service to clients and sharing successful strategies towards great results.

JR Mateo
JR Mateo
Account Manager

From working on behalf of Google, JR started as an Account Strategist working with hundreds of local businesses and helping them optimize their Google Ads. He has a solid 7 years of background in Marketing and hands on with Google Ads when it comes to Local Search Ads. If you are working with JR, you know your client is getting the best. JR loves fiddling with new technologies and different marketing strategies during his free time.

Monika
Monika
Account Manager

With a background of +3 years in digital marketing, she has worked with international clients from various countries, demonstrating expertise in paid marketing strategies. An extrovert with a touch of humor, she loves solo backpacking, traveling, recording moments, and sharing experiences through videos. Her hobbies include playing basketball, creating YouTube content, and savoring restful sleep.

Penny Harvest
Penny Harvest
Account Manager

Ad Specialists

Raj Singh
Raj Singh
Google Ads Specialist

Raj is responsible for managing and optimizing Google AdWords campaigns which also includes developing and executing strategy in Google Ads that helps clients reach their goals. Other than that he is passionate about cars and loves playing Volleyball.

Pratibha Yadav
Pratibha Yadav
Google Ads Specialist

Pratibha is responsible for managing all aspects of Google Ad campaigns. Create and optimize ad campaigns and paid search landing pages. Analyze and optimize ad campaigns to increase return on investment (ROI). Use Google Ads to drive a variety of online marketing campaigns. During weekends she loves to spend her time either with her friends or travelling.

Kannu Banka
Kannu Banka
Google Ads Specialist

Kanhaiya, aka Kannu, is one of the Google Ads Specialists on the Team. He looks after the daily and weekly optimizations & generates monthly reports of the Accounts. His Graphic Design & Video Editing Skill helps him in the overall creative performance of the campaigns. He enjoys playing Cricket, Badminton & Table-Tennis.

Arun
Arun
Google Ads Specialist

With a strong analytical mindset, creative flair, and a results-oriented attitude, He is committed to helping businesses thrive by harnessing the power of Google Ads. Whether driving website traffic, increasing brand awareness, or boosting sales, He brings a holistic approach to digital advertising that delivers tangible and impactful outcomes.

Twinkle Kalani
Twinkle Kalani
Facebook Ads Specialist

Twinkle Kalani, our Facebook Ad Specialist, has six years of experience in Media, Mass Communication, and Digital Marketing. A tenacious marketer, she thrives on challenges, delivering results-driven campaigns. She envisions leveraging her expertise to drive Kuware’s marketing strategies, crafting a compelling future in this dynamic landscape.

Digital Marketing Team

Sricharan Immidi
Sricharan Immidi
Senior Digital Marketer

Sri at Kuware is responsible for handling the digital marketing of the company. A Digital Marketer with well versed in creating and handling online marketing. Expert in using Google AdWords, Facebook, and LinkedIn ads for lead generation. In weekends he loves to drive and explore the new food places.

Tushar Maurya
Tushar Maurya
Video Editor

Tushar, a lifelong dreamer captivated by computers from a young age, followed an unexpected path. In 2009, he finished schooling and ventured to Mumbai, India’s film hub, to pursue filmmaking and animation.

Mumbai became his school, teaching him the art and resilience required in the film industry. His love for music, especially Linkin Park and Eminem, fueled his creativity. Simultaneously, his passion for computers and gaming added a unique tech-savvy edge to his storytelling.

A decade later, now based in Lucknow, India, Tushar remains unwavering in his pursuit. Despite challenges, he’s determined to bring his cinematic vision to life. His story epitomizes persistence and steadfast dedication as he strives to transform his dreams into a captivating cinematic masterpiece.

Harshit Singh
Harshit Singh
Senior Digital Marketer

A content savant since his childhood, Harshit loves to market and sell brands Skilled in both digital and offline marketing, product design, B2B sales, and data analytics, he has tried his hand at almost everything he could lay it on, including founding his own NGO. His portfolio features high-impact projects, from leading editorial teams to enhancing content quality across national and international platforms. Technically proficient in Python, Java, and PowerBI, he excels in data analysis and market research.

Aditi Srivastava
Aditi Srivastava
Copywriter

Aditi is our in-house Content Specialist and has been in this space for 5 years. While content is king, she is the mastermind who strategizes its moves. Aditi’s expertise spans the spectrum of content creation, marketing & branding.

But she isn’t all business— with a knack for language and literature, she is an artist at heart and on stage. Cooking is her love language – both food and words 😉

From writing love letters for your angry spouse to blogs, website content, ad copies, scripts, and more – You can reach out to her for anything and everything that has to do with words!

Dhruv Saini
Dhruv Saini
Digital Marketing Associate

Dhruv is a Junior digital marketer at Kuware, A keen learner, and a focused individual. He is very passionate about martial arts, and on weekdays he loves binge-watching and spending time with his friends and family.

Varsha Parihar
Varsha Parihar
Digital Marketing Associate

Varsha has joined KUWARE as Digital Marketing Associate. She’s a focused individual and a quick learner. She love cooking it’s a therapeutic thing for her. And also during her weekends she love to go out and chill with her friends and also love to spend time with family.

Developers

Bhuvanesh Goyal
Bhuvanesh Goyal
Back-End Developer

Any website or application requires a strong functionality to run on and it is Bhuvi, who at Kuware who makes it look easy. His knack to understand the structure and dig deeper for better understanding helps to maximize the true potential of the platform.
Outside of work, he loves to participate in discussions related global politics and technology, reads autobiographies and goes out for cycling.

Nandini Goyal
Nandini Goyal
Full Stack Developer

Being a developer means linking the world of design as well as technology. Nandini at Kuware ensures users can access the website without any hassle or further guidance at their convenience. Besides implementing visual elements, she always tries to create stuff out of the box with an interactive and user-friendly interface. On top of that, she is passionate about dance and music.

Sumit
Sumit
Back-End Developer

With a keen eye for detail and a passion for creating efficient and robust solutions, Sumit brings a dedication to making it easier by pushing boundaries and staying up-to-date. Other than that, he enjoys traveling and taking on new challenges.

Shiv Solanki
Shiv Solanki
Full Stack Developer
Ankita Solanki
Ankita Solanki
Front-end Developer

Ankita joined Kuware Operations in 2015, and is now a part of our Sales team. She enjoys modeling and acting on the side.

Yash Agrawal
Yash Agrawal
Front-end Developer

Yogesh is a front-end developer with extensive knowledge of front-end programming. He has thorough understanding of programming languages and frameworks. He is skilled in creating beautiful designs. He is an invaluable member of team due to his dedication to team and he always updates himself on emerging technologies and trends.

Are You Next?
Are You Next?

KUWARE Extended Team

Designers
Designers
Graphic Designers and CSS
Open Source Developers
Open Source Developers
PHP, Drupal, and WordPress
Microsoft Developers
Microsoft Developers
DotNet and other MS technologies
Mobile Developers
Mobile Developers
iOS and Android
QA Engineers
QA Engineers
Testing and Data Entry
Digital Marketers
Digital Marketers
Social Media, SEO, PPC and Marketing Automation
Account Managers
Account Managers
Requirements and Client Servicing

Our Story

Kuware-Avi-kumar-about

Know about Avi (Founder & CEO)

(BSEE, MSEE, MBA)
Avi has education and training in both computer engineering and business and loves to solve real world business problems. Before founding Kuware, Avi worked on an IP-focused technology start-up called Kuware Technologies, Inc that was funded by investors from China and Taiwan. He has launched multiple online retail businesses and consulted with business owner on product concept, design, launch, and growth strategies.
Having worked at startups, at Motorola (led the Architecture Performance group for PowerPC processer. The majority of Avi’s corporate career was with Intel. His notable successes with Intel include creating products for the recently developed Ultramobile PC category and directing the product definition for Intel’s first line of Atom processes for netbooks and mobile devices.
When he’s not working, Avi enjoys watching movies, building electronic gadgets, and reading business books. He can grow a superb mustache and likes trying different foods from around the world.

What is KUWARE?

In 1989, when Kuware CEO, Avi Kumar, was a freshman in college, he was hired by his host-family to write a computer program for their business. It occurred to him then that he could start his own business! He wasn’t sure yet though, whether he would be pursuing hardware or software in his future career, so he just integrated his surname, Kumar, and called it Kuware. He went on to become an Electrical and Computer Engineer, and later, earned an MBA. He continued to study both hardware and software development, eventually focusing more on the software side with his business, as he began offering a variety of digital marketing services. Over time, the company evolved into the marketing strategy powerhouse it is today, backed by the in-house digital agency he developed and nurtured along the way.

KUWARE®, Inc. is a digital marketing agency, founded in 2008 in Austin, TX.

A full-service digital marketing agency, with a commitment to ROI, KUWARE® manages marketing from strategy to implementation. It specializes in providing digital marketing solutions unique to your market and budget. In the words of KUWARE® founder and CEO, Avi Kumar, “Some have described marketing as a practice of the arts and the science. At KUWARE, we only practice science!”
For businesses not ready for a full-time internal Chief Marketing Officer (CMO), or needing to augment their CMO, Kuware provides Fractional CMOs with digital expertise.

Locations and Offices

It has a team of over 30 employees in Austin, TX, US, and Noida, National Capital Region, India. With employees around the world, we are able to provide ‘round the clock availability for our clients.

Current Direction

Kuware is growing and looking for associates who would like to be Fractional CMOs for our clients

Brands we have impacted

Samsung KuwareFluidity KuwareIQS INC KuwareMolecularmatch KuwareGeneral Motors KuwareShadeTree KuwareShadowmatch KuwareJonathan PaulAcer Kuware Brazen Kuware Inmedex KuwareICPA KuwareExSquared KuwareElan KuwareDevlyn KuwareCAG KuwareAustin Tie KuwareAustinSpeedShop KuwareAustin Holistic Fitness KuwareDell Kuware

Marketing & Technology Partners

KUWARE®Timeline

Acquired InvisiblePPC® (invisibleppc.com): Done-For-You Google PPC Ads White label Service for Agencies.
Launched Tiktok Marketing & Advertising services for eCommerce: tiktokpros.com
eCommerce Done-for-You (BazaarPros.com): Design, Dev, CRO, CVJO, Management, Marketing & Advertising for your online store.
Book Published: Turning LinkedIn into Money.
Fractional Chief Marketing Officers to provide marketing strategy and manage implementation.
Digital Strategy and Implementation Partner with ROI based guaranteed results.
Custom Data Mining Tools for Digital Marketing and Social Media.
Became Full Service Digital Agency for Agencies and select Clients.
In-house Team set up in India.
Android and iOS Mobile Apps Development started.
Developed Web Apps. Dedicated Fully Managed Websites for Customers.
Social Media Marketing Services added.
Marketing, eCommerce Websites: Partnered with Vendors in India.
eCommerce: Learnt by doing it. Selling Shrinkwrap Software and unbranded Hardware on Website and Amazon. We were ranked Number One seller in Category on Amazon. Remember, Zen Cart, anybody?

Enjoy your thursday!

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