Content is king. That’s the saying, right?
For service businesses, we can loosely break your content down into three categories:
- Service content. What you do and where you do it.
- Credibility content. Why a prospect should engage with your business.
- Marketing content. Content that helps position you as an expert and puts your business in front of prospects earlier in the buying cycle.
![Kuware-Content-is-king-for-marketing](https://kuware.com/wp-content/uploads/2021/06/Content-is-king-for-marketing.webp)
![Kuware-target-content](https://kuware.com/wp-content/uploads/2021/06/target-content.webp)
Ensure you optimize all of your marketing content, including case studies, portfolio entries and testimonials — not just the obvious service pages.
A solid content marketing and SEO strategy is also the most scalable way to promote your business to a wide audience. And this generally has the best ROI, as there is no cost per click — so you are scaling your marketing without directly scaling your costs. This kind of SEO strategy is not right for every business, but when it is a good fit, it’s almost unbeatable.
![Kuware-content-writing-marketng](https://kuware.com/wp-content/uploads/2021/06/content-writing-marketng.webp)
Here are the key takeaways:
- Optimize all content across the entire customer journey.
- Determine whether content marketing via organic search is a good fit.
We still see way too many paint-by-numbers approaches to SEO, where local businesses are paying agencies to pump out blog posts that are strategically not a good fit. Ensure that all of your content is optimized, and if you are doing content marketing, ensure it is a good fit for your marketing tactics.