Leadership

Avi Kumar
Avi Kumar
CEO

The driving force behind Kuware, Avi is a powerhouse of talent. It’s rare to come across a person who understands the finer nuances of business and technology at the same time. His focus to bring about a positive change to client’s business has contributed to the long standing relationships between Kuware and its clients.
In his free time, Avi mentors youngsters or reads books, blogs and magazines.

Chin Kulkarni
Chin Kulkarni
Head of Marketing Operations

Chinmayi is an avid Marketer with specialized experience in Marketing for Start-ups and holds a record of achieving ROIs beyond expectations. Her core skill lies in elucidating and optimizing the marketing strategy to cross the chasm from early adopters to early majority market especially for B2B start-ups. Some of her projects have seen a 3X growth with a seven-figure revenue.
Apart from higher-level Strategic Marketing, her tactical proficiency in SEO, eCommerce, Content Development, Social Media Marketing, Web Analytics and Marketing Insights equips her to handle versatility in projects while overseeing their complete implementation.
Loves to read and is always up for conversations about any new book you might have read. In her free time, you will find her in the kitchen pouring over cookbooks and measuring ingredients.

Manish Kumar
Manish Kumar
Head of India Operations + Development Manager

Manish K a.k.a MK at Kuware is the magician who brings the vision of our clients, creative and backend team alive. He is the Mr. Ever-ready member of the team and is always willing to take up new challenges.
He is a firm believer of work hard and party harder. When not doing either of these, he loves to keep himself informed about new developments and tools in the field of website and applications development. Or, he loves to hit the gym.

Fractional CMOs

Michael Crider
Michael Crider
Fractional Chief Marketing Officer
David Rockwood
David Rockwood
Fractional Chief Marketing Officer

A seasoned marketing professional, David is well-connected, and exceptionally insightful. He knows what works, and what will bring a business down. David is also an active community member in Austin. He’s sits on the advisory board for B-Cycle, the city’s bike-rental program, and he’s a regular attendee and facilitator of Austin’s vibrant live music scene.

Scott Bender
Scott Bender
Fractional Chief Marketing Officer

Clients Success Team

John Hernaez
John Hernaez
Lead Account Manager

A former Google employee with several years in Digital Marketing. John has been with IPPC for a year now, sharing his expertise in Digital Marketing, focusing on PPC advertising. He is committed to delivering superb service to clients and sharing successful strategies towards great results.

JR Mateo
JR Mateo
Account Manager

From working on behalf of Google, JR started as an Account Strategist working with hundreds of local businesses and helping them optimize their Google Ads. He has a solid 7 years of background in Marketing and hands on with Google Ads when it comes to Local Search Ads. If you are working with JR, you know your client is getting the best. JR loves fiddling with new technologies and different marketing strategies during his free time.

Mauricio Quiroga
Mauricio Quiroga
Account Manager

In his professional journey, he has gathered 4+ years of experience in different companies worldwide, navigating the landscape of marketing, sales, and diverse digital tools to always stay up to date with the client’s needs. You can rest assured while working with him since he performs his position effectively and expertly while implementing the required methods and strategies the job demands. He is highly sociable and very comfortable interacting with people from all backgrounds and cultures, which is why he’s proud to be the first Kuware team member from Latin America.

Penny Harvest
Penny Harvest
Account Manager

Ad Specialists

Raj Singh
Raj Singh
Google Ads Specialist

Raj is responsible for managing and optimizing Google AdWords campaigns which also includes developing and executing strategy in Google Ads that helps clients reach their goals. Other than that he is passionate about cars and loves playing Volleyball.

Pratibha Yadav
Pratibha Yadav
Google Ads Specialist

Pratibha is responsible for managing all aspects of Google Ad campaigns. Create and optimize ad campaigns and paid search landing pages. Analyze and optimize ad campaigns to increase return on investment (ROI). Use Google Ads to drive a variety of online marketing campaigns. During weekends she loves to spend her time either with her friends or travelling.

Kannu Banka
Kannu Banka
Google Ads Specialist

Kanhaiya, aka Kannu, is one of the Google Ads Specialists on the Team. He looks after the daily and weekly optimizations & generates monthly reports of the Accounts. His Graphic Design & Video Editing Skill helps him in the overall creative performance of the campaigns. He enjoys playing Cricket, Badminton & Table-Tennis.

Arun
Arun
Google Ads Specialist

With a strong analytical mindset, creative flair, and a results-oriented attitude, He is committed to helping businesses thrive by harnessing the power of Google Ads. Whether driving website traffic, increasing brand awareness, or boosting sales, He brings a holistic approach to digital advertising that delivers tangible and impactful outcomes.

Twinkle Kalani
Twinkle Kalani
Facebook Ads Specialist

Twinkle Kalani, our Facebook Ad Specialist, has six years of experience in Media, Mass Communication, and Digital Marketing. A tenacious marketer, she thrives on challenges, delivering results-driven campaigns. She envisions leveraging her expertise to drive Kuware’s marketing strategies, crafting a compelling future in this dynamic landscape.

Digital Marketing Team

Aditi Srivastava
Aditi Srivastava
Copywriter

Aditi is our in-house Content Specialist and has been in this space for 5 years. While content is king, she is the mastermind who strategizes its moves. Aditi’s expertise spans the spectrum of content creation, marketing & branding.

But she isn’t all business— with a knack for language and literature, she is an artist at heart and on stage. Cooking is her love language – both food and words 😉

From writing love letters for your angry spouse to blogs, website content, ad copies, scripts, and more – You can reach out to her for anything and everything that has to do with words!

Dhruv Saini
Dhruv Saini
Digital Marketing Associate

Dhruv is a Junior digital marketer at Kuware, A keen learner, and a focused individual. He is very passionate about martial arts, and on weekdays he loves binge-watching and spending time with his friends and family.

Varsha Parihar
Varsha Parihar
Digital Marketing Associate

Varsha has joined KUWARE as Digital Marketing Associate. She’s a focused individual and a quick learner. She love cooking it’s a therapeutic thing for her. And also during her weekends she love to go out and chill with her friends and also love to spend time with family.

Developers

Bhuvanesh Goyal
Bhuvanesh Goyal
Back-End Developer

Any website or application requires a strong functionality to run on and it is Bhuvi, who at Kuware who makes it look easy. His knack to understand the structure and dig deeper for better understanding helps to maximize the true potential of the platform.
Outside of work, he loves to participate in discussions related global politics and technology, reads autobiographies and goes out for cycling.

Nandini Goyal
Nandini Goyal
Full Stack Developer

Being a developer means linking the world of design as well as technology. Nandini at Kuware ensures users can access the website without any hassle or further guidance at their convenience. Besides implementing visual elements, she always tries to create stuff out of the box with an interactive and user-friendly interface. On top of that, she is passionate about dance and music.

Sumit
Sumit
Back-End Developer

With a keen eye for detail and a passion for creating efficient and robust solutions, Sumit brings a dedication to making it easier by pushing boundaries and staying up-to-date. Other than that, he enjoys traveling and taking on new challenges.

Shiv Solanki
Shiv Solanki
Full Stack Developer
Ankita Solanki
Ankita Solanki
Front-end Developer

Ankita joined Kuware Operations in 2015, and is now a part of our Sales team. She enjoys modeling and acting on the side.

Yash Agrawal
Yash Agrawal
Front-end Developer

Yogesh is a front-end developer with extensive knowledge of front-end programming. He has thorough understanding of programming languages and frameworks. He is skilled in creating beautiful designs. He is an invaluable member of team due to his dedication to team and he always updates himself on emerging technologies and trends.

Are You Next?
Are You Next?

KUWARE Extended Team

Designers
Designers
Graphic Designers and CSS
Open Source Developers
Open Source Developers
PHP, Drupal, and WordPress
Microsoft Developers
Microsoft Developers
DotNet and other MS technologies
Mobile Developers
Mobile Developers
iOS and Android
QA Engineers
QA Engineers
Testing and Data Entry
Digital Marketers
Digital Marketers
Social Media, SEO, PPC and Marketing Automation
Account Managers
Account Managers
Requirements and Client Servicing

Our Story

Kuware-Avi-kumar-about

Meet Avi Kumar — Founder & CEO

(BSEE, MSEE, MBA)
I’ve always loved solving real-world business problems. With a background in computer engineering and business, I spent years building and scaling both technology and marketing ventures before starting Kuware.
Before launching Kuware, I founded Kuware Technologies, Inc., an IP—focused tech startup funded by investors from China and Taiwan. I’ve also launched multiple online retail businesses and helped entrepreneurs bring their ideas to life, from product concept to market growth.
I spent my corporate years leading performance and architecture teams at Motorola and Intel. At Intel, I helped define and launch the first Atom processors for netbooks and mobile devices—products that reshaped mobile computing.
Outside work, I’m a builder at heart—sometimes electronics, sometimes strategy decks. I love reading philosophy, exploring life, its meaning, and ways to live it.

How KUWARE® Began

Back in 1989, as a college freshman, I was hired by my host family to write a computer program for their business. That’s when it hit me—I could start my own company. I wasn’t sure yet whether my future would be in hardware or software, so I just merged my last name, Kumar, with software, and Kuware was born.
Fast forward to 2008, when KUWARE®, Inc. officially launched in Austin, Texas. The goal was simple: help small businesses compete with the big guys using data-driven marketing. We called it the Science of Marketing®—because while others hid behind “marketing is an art,” we believed results come from measurable, scientific execution.

From Marketing Agency to AI-Powered Growth Partner

That founding principle—no fluff, just ROI-driven results—still drives everything we do today.

Through True Blue Collar, we help hardworking local service businesses—plumbers, HVAC, roofers, and more—get more calls and leads where it matters most: their local market. With InvisiblePPC, we power marketing agencies worldwide, becoming the behind-the-scenes team that helps them scale PPC without adding overhead.
Along the way, we built our own AI-powered tools to solve everyday marketing problems:
  • PPCReveal.ai – reveals competitors’ ads and strategies.
  • PPCRush.ai – automates and optimizes Google Ads for smarter performance.
  • LocalBizTracker.ai – gives local businesses SEO dominance with ranking heatmaps, competitor insights, and citation tools.

Now, with Kuware.ai, we’re stepping into the next frontier—AI for business transformation. We’re helping companies analyze, improve, and streamline their operations using AI—not just for marketing, but across the entire business lifecycle.

Where We Are

Today, Kuware is a truly global team of 30+ professionals spread across the U.S., Latin America, India, and the Philippines—working together around the clock to help businesses grow smarter, faster, and more efficiently.

Brands we have impacted

Samsung KuwareFluidity KuwareIQS INC KuwareMolecularmatch KuwareGeneral Motors KuwareShadeTree KuwareShadowmatch KuwareJonathan PaulAcer Kuware Brazen Kuware Inmedex KuwareICPA KuwareExSquared KuwareElan KuwareDevlyn KuwareCAG KuwareAustin Tie KuwareAustinSpeedShop KuwareAustin Holistic Fitness KuwareDell Kuware

Technology Partners

KUWARE®Timeline

Launched Kuware.ai: Dedicated AI consulting services to help businesses unlock ROI with AI transformation.
Rolled out WebsiteChecker.ai: Simple but powerful site audit tool to fix broken links, SEO, grammar, and more.
Big year! We launched:
True Blue Collar: Marketing & advertising tailored for home service businesses.
LocalBizTracker.ai: Local SEO rank tracking with actionable insights.
PPCrush.ai: AI-powered Google Ads optimization.
Launched PPCreveal.ai: Google PPC competitive intelligence tool.
Give us a break! We don't need to launch something new every year 🙂
Acquired InvisiblePPC® (invisibleppc.com): Done-for-you Google PPC Ads white label service for agencies.
Added Tiktok Marketing & Advertising services
Design, Dev, CRO, CVJO, Management, and Marketing & Advertising for your online store.
Book Published: Turning LinkedIn into Money.
Fractional Chief Marketing Officers to provide marketing strategy and manage implementation.
Digital Strategy and Implementation Partner with ROI based guaranteed results.
Custom Data Mining Tools for Digital Marketing and Social Media.
Became a full-service digital agency for agencies and select clients.
In-house team set up in India.
Android and iOS mobile apps development started.
Developed web apps. Dedicated fully managed websites for customers.
Social media marketing services added.
Marketing, eCommerce websites: Partnered with vendors in India.
eCommerce: Selling DTC from website and Amazon. Ranked #1 seller for serviced categories.

Enjoy your thursday!