Social Media Marketing
Social media marketing is about socializing or exchanging information by word-of-mouth. And since we know that word-of-mouth marketing is the most powerful form of marketing and communication, it only makes sense that businesses should include social media as a part of their marketing campaign. By creating and sharing digital content to engage with customers and prospects online, and closely measuring the results, we can drive word-of-mouth marketing.
Social networking sites like Facebook, Twitter, and YouTube have created unique online communities of individuals who share similar interests and activities. With a strong presence in relevant social media networks, companies can take advantage of two-way communication channels. Valuable consumer insights and ideas can be utilized to enhance service offerings, refine and deliver new products, and attract new loyal customers.
Kuware specializes in helping companies adopt and deploy innovative social media strategies for the purpose of popularizing their brands, building outstanding reputations, and developing long-lasting relationships with customers and prospects.
Our process consists of four stages:
- Social Media Strategy
- Social Media Campaign
- Performance Tracking
- Campaign Adjustments
1. Social Media Strategy
2. Social Media Campaign
3. Performance Tracking
4. Campaign Adjustments
1. Social Media Strategy
The strategy behind a social media campaign is different for every business and depends on their business goals. It is very important for us to fully understand what you wish to achieve with a social media campaign before we recommend a strategy and plan. Below is a list of the goals you should consider when developing your social media campaign strategy.
- Increase customer base
- Generate leads
- Drive sales
- Build awareness
- Make money from your content
- Establish thought leadership
- Educate customers
- Customer-source part of your product development
- Reach new channels of customers
- Improve internal communication
2. Social Media Campaign
A social media campaign uses different social networks to accomplish your goals. Kuware will design and optimize your profiles on social site such as Facebook, Twitter, LinkedIn, YouTube, and your blog to best capture the attention of your target audience. Your campaign will be specifically designed based on your strategy to meet your business’ goals. For examples, visit Our Work.
3. Performance Tracking
Kuware will focus on managing and monitoring the progress on every social media campaign. We believe the bottom line for a campaign is your return on investment (ROI). Since there is usually a cost associated with a campaign (for example, discounting products or services to promote your company or running ads to promote a campaign) you need to be sure you are spending your money wisely. Kuware will provide you with reports and statistics to ensure we are demonstrating overall value for your company and maintain a cost effective ROI.
4. Campaign Adjustments
With the results of our performance tracking, we will constantly tweak social media campaigns until we achieve the perfect campaign. Our goal is to ensure you are receiving the maximum ROI for your social media campaign.
