A/B testing is a scientific method to determine a winning copy/creative on a webpage. It removes the personal biases and ego from the decision process. Doing A/B test by custom-coding can be a painful process. These tools below greatly enhance the ability to do A/B tests quickly. This is a specific collection for WordPress, but many of these tools are platform-agnostic. Although we can work with any of these tools if customers already have them installed, we usually recommend Google optimize, Nelio A/B testing, Unbounce, and VWO.
| TOOL/PLUGIN | BASIC FREE | PRO FROM | CLICKMAPS (HEATMAPS) | WOOCOMMERCE COMPATIBLE |
|---|---|---|---|---|
| Google Optimize | Yes | NA | No | Yes |
| Instapage | Yes | $199+/month | Yes | No |
| Marketing Optimizer | No | $55+/month | No | No |
| Marketing Toolkit by OptimMonster | Yes | $5.85+/month | No | Yes |
| Nelio AB Testing | Yes | $29+/month | Yes | Yes |
| Popup by Supsystic | Yes | $46+/year | No | No |
| Split hero | No | $27+/month | No | Yes |
| Thrive Headline Optimize | No | $67+/year | No | Yes |
| Unbounce | No | $80+/month | Yes | Yes |
| VWO (Visual Website Optimizer) | No | $80+/month | Yes | Yes |
Basic: Completely Free
Paid version: Google optimize 360
Heat maps: No
Woocommerce compatible: Yes
Paid version: Google optimize 360
Heat maps: No
Woocommerce compatible: Yes
Features
- A/B testing
- Native integration with Google Analytics
- Integration with Google Ads
- Multivariate testing
- Simultaneous experiment capabilities
- Experiment objectives
Experiment types
- A/B test
- Multivariate test
- Redirect test
Summary: Google optimize is a free A/B testing tool from Google. Once you install Google optimize on your site, link it with Google Analytics, and add code snippets. Once the snippets are placed, you can start running A/B tests for any content on your WordPress site by passing in a URL.
Basic: Paid
Free trial: Yes
Pro plans: $199+/month
Heat maps: Yes
Woocommerce compatible: No
Active installations: 10000+
Free trial: Yes
Pro plans: $199+/month
Heat maps: Yes
Woocommerce compatible: No
Active installations: 10000+
Features
- A/B testing
- Analytics
- Drag & Drop
- Form Builder
- SEO Management
- Audience Targeting
- Campaign Segmentation
- Heatmaps
- Landing Pages / Web Forms
- Multivariate Testing
- Split Testing
- Behavioral Mapping
Summary: To create more impactful advertising, digital marketers use Instapage. It enables marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages, automatically connecting ads with relevant post-click pages.
Basic: Paid
Free trial: Yes
Pro plans: $55+/month
Heat maps: No
Woocommerce compatible: No
Active installations: 100+
Free trial: Yes
Pro plans: $55+/month
Heat maps: No
Woocommerce compatible: No
Active installations: 100+
Features
- Automatic tracking
- Creating variations quickly
- Track conversions accurately
- Gravity form integration
Experiments elements
- Headlines
- Images
- Page layouts
- Landing pages
- Trust symbols
- Button types, colors, and styles
- CTA placement
Summary:Marketing optimizer is an A/B testing plugin that helps you test elements like overlays, CTA’s, landing pages, headlines, page layouts, images, buttons, etc. It also helps design templates that will get you more conversions, subscribers, and sales.
Basic: Paid
Free trial: Yes
Pro plans: $5.85+/month
Heat maps: No
Woocommerce compatible: No
Active installations: 1000000+
Features
- Automatic tracking
- Drag and drop builder
- A/B Split Testing
- Page-level targeting
- Exit-intent technology
- Conversion Analytics
- Onsite retargeting
Experiments elements
- Automatic tracking
- Drag and drop builder
- A/B Split Testing
- Page-level targeting
- Exit-intent technology
- Conversion Analytics
- Onsite retargeting
Summary: OptinMonster A/B testing tools make it easy to split test campaigns to know what’s working for customers in real-time. You can also create a Split test on the Click of the button and see what converts best.
Basic: Paid
Pro plans: $29+/month
Heat maps: Yes
Woocommerce compatible: Yes
Active installations: 1000+
Pro plans: $29+/month
Heat maps: Yes
Woocommerce compatible: Yes
Active installations: 1000+
Features
- Cache support mechanism
- Easily test headlines
- Menu and widget testing
- Alternative themes and CSS tests
- Conversion analytics
- Site-wide consistency (optional)
- Heatmap functionality
- Multi Goals tests (Paid only)
- WooCommerce compatible
Experiments types
- New A/B Test for posts
- New A/B Test for pages
- New A/B Test for Headlines
- New A/B Theme Test
- New Heatmap Experiment for page or post
- New Widget Test
Summary: The Nelio A/B Testing plugin lets you manage and keep track of A/B tests efficiently on your WordPress site. Nelio lifts all the processing load from your server and takes it to their cloud, so running A/B tests doesn’t affect your site’s speed or performance.A free version is only constrained to less than 1k page views. A premium version allows testing of all the features in detail.
Basic: Paid
Pro plans: $46+/year
Heat maps: No
Woocommerce compatible: No
Active installations: 30000+
Features
- Popup builder
- A/B split testing
- Facebook popup
- On Exit popup
- Placement option
- Popup templates
Summary: Free WordPress Popup plugin by Supsystic lets you easily create elegant popups with Subscription Forms, Facebook Like, Option and Social locks, Contact Forms, Slider, and more. Get More Email Subscribers, Social Followers, and Customers. With Popup by Supsystic, you can show popups in different ways – when the page is loading, when a user scrolls the page, upon exit from the site, or after user comments. You can also show a popup by clicking a specific link, icon, image, or even show it by clicking a Menu item. Just add the corresponding code.
Basic: Paid
Free trial: Yes
Pro plans: $27+/month
Heat maps: Yes
Woocommerce compatible: No
Features
- Split testing
- Multivariate testing
- Test scheduling
- Unlimited page views
- Unlimited websites
- Test bounce rate
- Page builder compatibility
Summary: Split hero, a professional A/B testing tool, is compatible with the latest page builders, including Elementor, beaver builder, Builder Oxygen, and Brizy. There is a provision to test landing pages for conversions with ease.
Basic: Paid
Free trial: Yes
Pro plans: $67+/year
Heat maps: No
Woocommerce compatible:Yes
Features
- Detailed A/B testing
- Bulk testing
- Quick A/B Title testing
Experiments types
- Revenue
- Visit Goal page
- Subscriptions
Summary: Thrive Optimize only handles standard A/B events and not the complicated multivariate tests, which should be sufficient for most users. Thrive Optimize lets you create unlimited tests using unlimited variations. With those tests, you can optimize three goals such as Revenue, Visit Goal page, Subscriptions.
Basic: Paid
Free trial: Yes (1 month)
Pro plans: $80+/month
Heat maps: Yes
Woocommerce compatible:Yes
Active installations: 20000+
Free trial: Yes (1 month)
Pro plans: $80+/month
Heat maps: Yes
Woocommerce compatible:Yes
Active installations: 20000+
Features
- Publish pages
- 80+ Free templates
- Easy Google Analytics tracking
- Event tracking
- Mailchimp integration
- SalesForce integration
- Hubspot integration
Summary: Using the Unbounce plugin for WordPress, marketers can create fully customized landing pages, can make use of predefined templates, and enable A/B testing. Right from building landing pages with this tool, you can publish, edit, and update landing pages based on the results.
Basic: Paid
Free trial: Yes
Pro plans: $199+/month
Heat maps: Yes
Woocommerce compatible: Yes
Active installations: 2000+
Free trial: Yes
Pro plans: $199+/month
Heat maps: Yes
Woocommerce compatible: Yes
Active installations: 2000+
Features
- A/B testing
- Simple split testing
- Multivariate testing
Reporting
- Revenue generated
- Winner of split tests
- Variation conversion rates
Summary: VWO is an A/B testing tool to run split tests, multivariate tests, and even split the url tests. VWO also comes with integrated heatmaps, so we can see where site visitors click the most, visitor recordings to check the user behavior.
