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TikTok Ads Audience Selection and Types
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TikTok Ads Audience Selection and Types

Want to learn all the ways to target your audience for TikTok Ads? Here is a comprehensive breakdown of Targeting Options.
Audience Types:
  1. Based on Targeting filters
  2. Custom Audience
  3. Lookalike Audience

Available Filters for Targeting

Demographics:

Location: (United States)
50 US states + Washington DC

Gender

  • Male
  • Female

Age

  • 13-17
  • 18-24
  • 25-34
  • 35-44
  • 45-54
  • 55+

Audience size by age group

AGE GROUPESTIMATED REACH
All ages85,828k-104,92
13-17<1K
18-2438,812k-47,438k
25-3421,222k-25,939k
35-4415,805k-19,318k
44-546,556k-8,013k
55+3,433k-4,197k

Interest & Behavior:

Interest list:

Brands can target users based on their Interests
  • Apparel & Accessories
  • Appliances
  • Apps
    • Audio & Video players
    • Online shopping
    • Photography
    • Social
      • Chatting
      • Messaging
    • Tools
  • Automobiles
  • Baby, Kids & Maternity
  • Beauty & Personal Care
    • Cosmetics
    • Skin Care
    • Wig/Hair styling
  • Education
  • Financial Services
  • Food & Beverag
    • Beverage
    • Food
  • Games
    • Board Games
    • Combat
    • Educational
    • Match- three
    • Shooting
    • Sports
  • News & Entertainment
    • Board Games
    • Anime
    • Car news
    • Celebrity
    • Health & wellness
    • Movie
    • Other news
    • TV Drama / TV Series
    • Culture & Art
      • Dance
      • Music
      • Other culture & Art
  • Pets
  • Sports & Outdoors
    • Sports equipment
    • Outdoor equipment
  • Tech & Electronics
  • Travel

Behavior list:

Video related actions
  • Watched to End
  • Liked
  • Commented
  • Shared

Category list

users who watched videos about the topics below within a specified time period in the past
  • Creativity & Leisure
    • Art
      • Drawing & Painting
      • Other art
    • Home & Garden
    • Life hacks
    • Oddly satisfying
      • Slime & ASMR
  • Culture & Education & Technology
    • Education
      • School education
    • Motivation & Advice
    • Technology
      • Photography
      • Tech product
  • Entertainment
    • ACG
      • Comics & Cartoon/Anime
      • Cosplay
      • Voice Actor
      • VTube
    • Entertainment culture
      • Cultural recreation
      • Entertainment news
      • Movie & TV
      • Music serials
    • Games
      • Non – video games
      • Video games
    • Derivative
  • Family & Emotion
    • Family
      • Family
      • Baby
  • Fashion
    • Beauty & Care
      • Beauty
      • Hair
      • Nail
      • Other beauty
    • Other fashion
    • Outfit
  • Lifestyle
    • Daily Life
      • School & Campus
      • Selfie
    • Food
      • Beverage & Making
      • Food & Cooking
      • Mukbang & Test
    • Travel
  • Nature
    • Creature
      • Cute pet
      • Livestock & Poultry
      • Other animal
    • Natural Environment
      • Natural landscape
  • Performance
    • Drama acting
    • Funny
    • Lipsync
    • Talent
  • Society
    • Environmental protection
    • Occupation
    • Social news & Events
    • Street Interview & Social experiment
  • Sport & Outdoor
    • Fitness & Health
      • Fitness
    • Outdoor activity
      • Fishing & Hunting & Camping
    • Sport
      • Extreme sport
      • Sport News
      • Traditional sport
    • Transportation
      • Car & Truck
      • Other transportation

Time period

  • 7 days
  • 15 days

Device:

Operating system

  • Android
  • iOS

Can be targeted by OS versions

Connection type

  • WIFI
  • 2G
  • 3G
  • 4G

Carriers

  • US: AT&T
  • US: Sprint
  • US: T- Mobile
  • US: Verizon

Device price

  • No limit
  • Set a range

Custom Audience

Customer file:

Upload a customer file to match the customer base with already existing TikTok customers. The match will be used to create an audience

Engagement

Create a list of people who saw, clicked, or engaged with the content posted

Event

  • Click
  • Impression
  • 2 Second video view
  • 6 – Second video view
  • Video view at 25%
  • Video view at 50%
  • Video view at 75%
  • Video view at 100%

No of days

  • 7 days
  • 14 days
  • 30 days
  • 60 days
  • 90 days
  • 180 days

App activity

Create a list of people who downloaded the app, or took specific actions such as purchase

Event

  • Install
  • Day 2 Retention
  • Add payment info
  • Add to cart 
  • Add to wishlist
  • Launch App
  • Checkout
  • Complete Tutorial
  • View content
  • Create group
  • Create Role
  • Generate Lead
  • In-App Ad click
  • In-App Ad impression
  • Join group
  • Achieve level
  • Loan apply
  • Loan Disbursal
  • Login
  • Purchase
  • Rate
  • Registration
  • Search
  • Spend credits
  • Start Trial
  • Subscribe
  • Unlock Achievement

No of days

  • 7 days
  • 14 days
  • 30 days
  • 60 days
  • 90 days
  • 180 days

Website activity

Using TikTok pixel to create a list of people who visited or took specific actions on the website

Event

  • Page view
  • Button click
  • Form submission
  • Phone Consultation
  • Download button click
  • Complete payment
  • Online consultation
  • User registration
  • Product details page view
  • Add to cart
  • Details page view (Form)
  • Button click (Form)
  • Details page view (Phone consultation)
  • Button click (Phone consultation)
  • Details page view (App download)
  • Button click (App download)
  • Place an order

No of days

  • 7 days
  • 14 days
  • 30 days
  • 60 days
  • 90 days
  • 180 days

Lookalike Audience

Lookalike Audience can only be created using an existing custom audience

Source of Audience: As a input

System

  • Android
  • iOS

Placement

  • TikTok
  • Top Buzz & Buzz Video
  • Helo

Audience size

  • Narrow
  • Balanced
  • Broad

Location: As a input

Did we miss anything? Leave comments below and we will respond.
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