After running a successful 7-figure Digital Marketing Agency for over 14 years, Avi was curious to buy more assets to augment his business, and there came Rob. Rob Warner, the founder of InvisiblePPC, a white-label Google PPC Agency, was looking for an exit from Agency Business to focus more on his SaaS platforms. Avi bought InvisiblePPC and officially took over in November 2021. This interview highlights the business interests and philosophy of both of these incredible business owners and gives us insight into running an Agency vs. a SaaS Business.
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Software As A Service: Redirecting Marketing Strategies With Rob Warner
Rob Warner Talks About His Transition To SAAS Business And His InvisiblePPC Agency Sale
Rob, thanks for coming by to Austin.
It’s my pleasure.
It’s nice to know that. Here’s a strange thing. When I was first building it and I was in the tools every day and doing stuff, replying to people and working on it, I had a conversation with my wife. I said, “I don’t understand this. I’m doing my job for people, answering their questions and it seems that it has given us a competitive advantage.”
About Rob Warner
Entrepreneur and innovator, I was recently described as “the most weaponized PPC person I’ve ever met”. What does that mean? It means that I solve problems. I dig and I innovate to find the solutions that the market has missed.
We built InvisiblePPC into a world-leading white-label digital agency when the industry was just getting started. We developed PPC Predict to repeatably improve Google Ads campaigns using big data and machine learning. And now PPC Ad Lab, to give Google advertisers visibility of their market like never before. In short, I’m here to give back what others hide: to find the data, find the patterns and help advertisers succeed.