With all the available marketing automation tools and their multiple functionalities, finding the one that fits your business needs is a task. Here's a comparison between the 3 most leading marketing automation platforms that will help you make the right investment.

As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.

Every organization needs marketing to survive in this competitive world. It is the backbone of every brand-to-customer relationship. As a company starts to grow, it becomes difficult to handle all the data and profiles of thousands of customers.