Can be cities, states/provinces, counties or geographic radius's (ex 25 miles around Toronto).
examples: Extended Office Hours, Over 30 Years of Experience, Conveniently Located, etc.
examples: 'Free Consultation' or 'Special $59 New Patient Offer'. PRO TIP: Make sure the offer is compelling and competitive for the client's area!
Don't worry about being too wordy. More is better!