![Kuware-A-Practical-Guide-to-A/B-Testing-Image](https://kuware.com/wp-content/uploads/2022/01/Blog-on-A-Practical-Guide-to-A-B-Testing.jpg)
![Avi Kumar](https://kuware.com/wp-content/uploads/2021/07/avatar_user_3_1627470816.webp)
A Practical Guide to A/B Testing
Are you wondering why the new ad campaign not working as good as the last one? Then A/B Testing is your solution.
A/B testing is a marketing study that helps you compare the efficacy of two different website versions, advertisements, emails, landing pages, etc.