Many noted marketing experts, in their blogs, presentations, and even books, have utilized the story of author Naura Hayden, who is said to have released a book in the early 1980s that flopped, and later re-published it with a new cover and title, in the early 90s, to then become a New York Times best seller. Wow! That’s some impressive marketing magic!
Can simply changing the title of book, without changing its content, really create such an impact? This legend certainly seems like an excellent example of just that.
We sure were intrigued, but we operate with a healthy dose of skepticism over here at Kuware, so we took it upon ourselves to hunt down both of these books, in order to verify this popular anecdote, and learn as much as we could about it.