Author: Avi Kumar

KT-facebook-vs-google-analytics-reports-20201203

Why does my Facebook Ad Report NOT Match my Google Analytics Report?

This blog explains that Facebook and Google Analytics rarely match because they measure different things, under different rules. Click types, duplicate sessions, cookie settings, attribution models, time zones, and cross-device behavior all distort comparisons. The useful takeaway is not to force perfect alignment, but to set tracking up carefully and treat both platforms as complementary sources of marketing insight.

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kuware-avikumar-blog-agree-to-disagree-rules-of-engagement

Agreeing to disagree: Rules of engagement

Great Minds Discuss Ideas. Average Minds Discuss Events. Small Minds Discuss People. But, before we can engage in any worthwhile discussion of ideas, we need to set some rules. We need to agree on a few things. Or do we disagree already?

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Paid vs Organic

Organic Vs. Paid Media: Why Paid Media Gives a Better ROI?

This blog makes a blunt case for paid media: if speed, targeting, and measurable returns matter, paid channels usually outperform organic efforts alone. Organic media still builds trust and community, but it is slower and less predictable. The article’s real message is strategic balance, use paid campaigns to accelerate growth, then support them with organic content that compounds credibility over time.

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