Organic vs. paid media, which gives the best ROI? Let’s cut to the chase. The answer is paid media, but why?
To understand why paid media offers a better ROI than organic media, we must first break down the terms.
What is Organic Media?
Organic media refers to the free tools provided to you by different platforms that can be used to promote your business. Examples of ways users can utilize organic media to their advantage include producing content, posting pictures, responding to comments, and sending invites. Success concerning organic media is dependent on the frequency in which you post and interact with your followers and subscribers on various social media platforms. The more active you are, the greater the odds are of success.
What is Paid Media?
Paid media refers to anything you pay marketing dollars for in exchange for the promotion of your business. Examples of paid media include PPC (pay per click), boosted posts, video ads, and lead generation forms. These techniques are typically geared towards demographics, who are most likely to be receptive to the goods and services offered by your business. The secret to success concerning paid media is money. The more money you invest, the greater the potential reward, and fortunately, the cost of creating successful media campaigns won’t break the bank.
So, Why is Paid Media a Better Option?
To be fair, there is no right or wrong way to grow your business’s online presence. If you are willing to put in the energy, organic media is a great way to help you achieve business objectives. Some benefits of organic media include cost efficiency, an enhanced ability to build genuine, long-lasting connections with your audience, and when combined with your paid media efforts, can help increase your ROI. For business owners looking to expedite the process of achieving marketing objectives, paid media is definitely the best option. The benefits of paid media include:
- Allowing you to fast-forward through the prolonged but rewarding journey of finding and acquiring each follower/subscriber. According to information collected by HubSpot, only 2% of Facebook users are seeing organic pages they follow on their feed. This means you could potentially be wasting your time and energy by sticking solely to an organic mode of marketing.
- Broadcasting your message across multiple channels using display banners and other forms of advertising to reach potential customers is a seamless process that can yield high returns.
- Specific targeting enables you to direct your marketing efforts towards those who are most likely to make a purchase or subscribe to your channel.
- Affordability and measurability are the biggest benefits of paid media. There are several options concerning pricing and platforms you can use to launch a campaign, and you can measure the results of the data collected from said campaign to help you determine if it was successful or not. If not, you can use the information collected to fine-tune your next marketing campaign to increase your chances of gaining followers, increasing your brand’s exposure, and boosting sales.
Who Are We?
We are a full-service marketing agency known as Kuware. We provide services ranging from Android and IOS mobile app development to digital strategy and implementation with guaranteed ROI based results. Using a scientific approach to marketing, we help businesses achieve their objectives by following our highly effective and trademarked D.A.S.H system, or Discovery, Analysis, Strategy Highlights.
For business owners in need of a full-service marketing agency, contact us at (512)364-0165 or visit us at Kuware to learn how we can help grow your business today. For business owners in need of a full-service marketing agency, contact us at (512)364-0165 or visit us at Kuware to learn how we can help grow your business today.