Organic vs. paid media, which gives the best ROI? Let’s cut to the chase. The answer is paid media, but why?
To understand why paid media offers a better ROI than organic media, we must first break down the terms.
What is Organic Media?
What is Paid Media?
So, Why is Paid Media a Better Option?
- Allowing you to fast-forward through the prolonged but rewarding journey of finding and acquiring each follower/subscriber. According to information collected by HubSpot, only 2% of Facebook users are seeing organic pages they follow on their feed. This means you could potentially be wasting your time and energy by sticking solely to an organic mode of marketing.
- Broadcasting your message across multiple channels using display banners and other forms of advertising to reach potential customers is a seamless process that can yield high returns.
- Specific targeting enables you to direct your marketing efforts towards those who are most likely to make a purchase or subscribe to your channel.
- Affordability and measurability are the biggest benefits of paid media. There are several options concerning pricing and platforms you can use to launch a campaign, and you can measure the results of the data collected from said campaign to help you determine if it was successful or not. If not, you can use the information collected to fine-tune your next marketing campaign to increase your chances of gaining followers, increasing your brand’s exposure, and boosting sales.