This blog makes a blunt case for paid media: if speed, targeting, and measurable returns matter, paid channels usually outperform organic efforts alone. Organic media still builds trust and community, but it is slower and less predictable. The article’s real message is strategic balance, use paid campaigns to accelerate growth, then support them with organic content that compounds credibility over time.
Marketing is a more intimate business activity, and CMOs and C-level executives are charted with setting the strategy and tone of Marketing. They define the complete brand and personality of the company. Can that be outsourced? Really?
Having a vision is an important first step in your journey to achieving business objectives. It entails a degree of competency, imagination, and passion that when combined, helps form a vivid image concerning the materialization of your dreams.
These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
