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Kuware-A-Practical-Guide-to-A/B-Testing-Image
Saumya Singh

A Practical Guide to A/B Testing

Are you wondering why the new ad campaign not working as good as the last one? Then A/B Testing is your solution.
A/B testing is a marketing study that helps you compare the efficacy of two different website versions, advertisements, emails, landing pages, etc.

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Kuware-Beginner-guide-to-Funnel-Analysis-image
Saumya Singh

Beginner’s guide to Funnel Analysis

Thinking about how to stay ahead of your competitors? Funnel analysis is your answer. It is a process of analyzing the chain of events that leads to conversion. You can use it to better understand users’ habits & other issues for a better marketing approach.

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