You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” Subject lines are today’s headlines that make them count!
Subject Line writing in a similar fashion as headline writing is primarily about connecting the potential audience. So it is important to understand the tribe of your Brand and what you are trying to convey.
But subject lines to emails have certain technical components if you will and can increase the probability of opening by following some true and tested guidelines.
Below are some tips which have worked for us based on millions of emails we have sent on our and clients behalf:
Also keep in mind that seasonality, holidays, and Big news like COVID-19 in our current times affect interests and open rates. Since March 10th, we have seen changes in behavior that we recommend you consider as well. Below is a listing of tips to keep in mind during COVID-19:
Hubspot and Mailchimp have openly admitted that there’s no secret to crafting subject lines that will guarantee you opens and clicks (I know, we were disappointed too). You can still create good ones and get better over time. Just apply simple rules, test variations, see what works, and in no time you will be improving your open rates.