Google Ads recommendations aren’t always in your best interest. Learn which to trust, which to skip, and how to stay in control. Kuware shares expert tips to help you optimize smarter, without wasting ad spend.
Thinking about how to stay ahead of your competitors? Funnel analysis is your answer. It is a process of analyzing the chain of events that leads to conversion. You can use it to better understand users’ habits & other issues for a better marketing approach.
A handy list of all Marketing Abbreviations and acronyms we could find. Now, you don’t ever have to ever sit through a whole meeting constantly wondering what those letters meant.
As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.
What is your True Hourly Rate? There a lot more to this then just what you charge. And how does one go about determining this?
What not to do, and 5 immediate action items that will produce results. Review the summary notes and presentation from a recent TIE Austin webinar by Avi Kumar, CEO of Kuware here.
Having a vision is an important first step in your journey to achieving business objectives. It entails a degree of competency, imagination, and passion that when combined, helps form a vivid image concerning the materialization of your dreams.
You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy.
These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
