In the fast-paced world of Digital Marketing, abbreviations and acronyms are lifesavers. They keep conversations brisk during deep dives into Marketing Strategies and Planning or aligning on Sales and Marketing. Yet, the embarrassment of not knowing an acronym in a meeting—where a quick Google search isn’t an option—is real. Have you ever wondered while discussions on Marketing Automation or Brand Development strategies unfold without knowing what ACoS or WAU mean?
To prevent those moments of confusion, we’ve compiled an extensive list of marketing abbreviations and acronyms, ensuring you’re always in the know, whether the topic is Content Marketing, Advertising and Promotions, or Market Research. Did we miss any? Let us know in the comments; your insights are crucial for keeping this resource comprehensive and up-to-date for all B2B and B2C Marketing professionals.
| Marketing Abbreviations and Acronyms | |
|---|---|
| ABC | Always Be Closing |
| ABM | Account-Based Marketing |
| ACoS | Advertising Cost of Sale |
| ACV | Average Customer Value |
| AE | Account Executive |
| AHP | Analytical Hierarchy Process |
| AIDA | Awareness, Interest, Desire, Action |
| AIO | Activities Interest Options |
| AM | Account Manager |
| AMA | ask me anything |
| ANOVA | Analysis of Variance |
| AOR | Agency of Record |
| AOV | Average Order Value |
| AR | Augmented Reality |
| ARPA | Average Revenue Per Account |
| ARPA | Average MRR (monthly recurring revenue) Per Account |
| ARR | Annual Recurring Revenue |
| AS | Article Submission |
| ASR | Automatic Speech Recognition |
| AT | Assisted Technologies |
| ATL | Above The Line (marketing) |
| AutoML | Automated Machine Learning |
| B2B | Business-to-Business |
| B2B2C | Business to Business to Consumer |
| B2C | Business-to-Consumer |
| B&M | Brick(s) and Mortar |
| BANT | Budget, Authority, Need, Timeline |
| BDI | Brand Development Index |
| BDR | Business Development Representative |
| BH | Black Hat |
| BI | Business Intelligence |
| BL | Backlink |
| BoFU | bottom of funnel |
| BP/C | Brand Preference/Choice |
| BPI | Buying Power Index |
| BR | Bounce Rate |
| BTL | Below The Line (marketing) |
| CAC | Customer Acquisition Cost |
| CAGR | Compound Annual Growth Rate |
| CAN-SPAM | Controlling the Assault of Non-Solicited Pornography And Marketing |
| CAPM | Capital Asset Pricing Model |
| CASL | Canadian Anti-Spam Legislation |
| CBD | Cash Before Delivery |
| CCR | Customer Churn Rate |
| CDI | Category Development Index |
| CDP | Customer Data Platform |
| CEO | Chief Executive Officer |
| CFO | Chief Financial Officer |
| CFR | cost and freight |
| CIA | cash in advance |
| CIF | cost insurance freight |
| CIO | Chief Information Officer |
| CIR | Continuous Improvement in Return |
| CLM Contract | Lifecycle Management |
| CLTV | Customer Lifetime Value |
| CLV | Customer Lifetime Value |
| CMA | Census Metropolitan Area |
| CMO | Chief Marketing Officer |
| CMP | Content Marketing Platform |
| CMRR | Committed Monthly Recurring Revenue |
| CMS | Content Management System |
| CMSA | Consolidated Metropolitan Statistical Area |
| CMYK | Cyan, Magenta, Yellow, and Key |
| CNN | Convolutional Neural Network |
| COB | Close of Business |
| COD | Cash On Delivery / Collect On Delivery |
| COO | Chief Operating Officer |
| COS | Content Optimization System |
| CP | Customer Profit |
| CPA | Cost-per-Action |
| CPC | Cost Per Click |
| CPE | Cost Per Engagement |
| CPG | Consumer Packaged Good |
| CPI | Cost Per Impression |
| CPL | Cost-per-Lead |
| CPM | cost-per-mille |
| CPP | Cost Per Rating Point |
| CPQ | Configure Price Quote |
| CPRP | Cost Per Rating Point |
| CPT | Cost per Thousand (impressions) |
| CPV | Cost Per View |
| CR | Conversion Rate |
| CRM | Customer Relationship Management |
| CRO | Conversion Rate Optimization |
| CRO | Chief Revenue Officer |
| CRP | Cost per Rating Point / capacity requirements |
| CSO | Chief Security Officer |
| CTA | Call-to-Action |
| CTO | Chief Technology Officer |
| CTR | Clickthrough Rate |
| CTV | Connected TV |
| CX | Customer Experience |
| D2C | Direct-to-Consumer |
| DA | domain authority |
| DAR | Day-after Recall |
| DAU | Daily Active Users |
| DCO | Dynamic Content Optimization |
| DINK | Double Income–No Kids |
| DKI | Dynamic Keyword Insertion |
| DLR | Deep Link Ratio |
| DM | Direct Mail, or Direct Message |
| DMoz | Directory Mozilla |
| DMP | Data Management Platform |
| DNS | Domain Name System |
| DPI | Dots per Inch |
| DPP | Direct Product Profitability |
| DR | Direct Response |
| DSP | Demand Side Platform |
| DSS | Decision Support System |
| DTC | Direct to Consumer |
| EBITDA | Earnings Before Interest, Tax, Deduction and Amortization |
| eCPM | Effective Post Per Mille (thousand) |
| EIDR | Entertainment Identifier Registry |
| ELP | Enterprise Listening Platform |
| EOD | End of Day |
| EPM | Earning per Month |
| ERP | Enterprise Resource Planning |
| ESP | Emotional Selling Proposition |
| ESP | Email Service Provider |
| EVA | Economic Value Added |
| FAB | Features, Advantages, Benefits |
| FAK | Freight All Kinds |
| FAQ | frequently asked questions |
| FAS | Free Alongside Ship |
| FKP | Facial Keypoints |
| FMCG | Fast Moving Consumer Good |
| FOB | Free on Board |
| FRT | Flash Recognition Training |
| FTP | File Transfer Protocol |
| FUD | Fear, Uncertainty, Doubt |
| FVB | Financial Value of Brand |
| GA | Google Analytics |
| GAID | Google Advertising ID |
| GAN | Generative Adversarial Net |
| GAS | Guaranteed Article Submission |
| GDD | Growth Driven Design |
| GDPR | General Data Protection Regulation |
| GI | Geographical Indication |
| GIS | Google Image Search |
| GLA | Gross Leasable Area |
| GMROII | Gross Margin Return on Inventory Investment |
| GRP | Gross Rating Point |
| GUI | Graphical User Interface |
| GWT | Google Webmaster Tools |
| GXM | Gift Experience Management |
| GYM | Google Yahoo MSN |
| HiPPO | highest paid person’s opinion |
| ICP | Ideal Customer’s profile |
| ICP | Ideal Customer Profile |
| ICS | Index of Consumer Sentiment |
| IDFA | Identifier for Advertisers |
| ILV | Inbound Lead Velocity |
| iPaaS | Integration Platform as a Service |
| IPTV | Internet Protocol Television |
| IRR | internal rate of return |
| JIT | Just-In-Time (inventory) |
| JK | just kidding |
| L2RM | Lead to Revenue Management |
| LAARC | Listen, Acknowledge, Assess, Respond, Confirm |
| LAIR | Listen, Acknowledge, Identify, Reverse |
| LCV | Lifetime Customer Value |
| LP | landing page |
| LPO | Landing Page Optimization |
| LSEO | Local SEO |
| LSI | Latent Semantic Indexing |
| LTKW | Long Tail Keywords |
| LTV | lifetime value |
| MAP | Marketing Automation Platform |
| MarCom | Marketing Communications |
| MAU | Monthly Active Users |
| MIS | Management Information System |
| MkIS | Marketing Information System |
| MOD | Media on Demand |
| MoFU | middle of funnel |
| MOM | Month over Month |
| MQA | Marketing Qualified Account |
| MQL | Marketing Qualified Leads |
| MQM | Marketing Qualified Meetings |
| MR | Mixed Reality |
| MRM | Marketing Resource Management |
| MROI | Marketing Return on Investment |
| MRR | Monthly Recurring Revenue |
| MSA | Metropolitan Statistical Area |
| MTD | month to date |
| MTO | Meta Tags Optimization |
| NER | Named Entity Recognition |
| NIL | Name, Image, Likeness |
| NILI | Name, Image, Likeness, Influences |
| NOPAT | Net Operating Profit After Tax |
| NPD | New Product Development |
| NPS | net promoter score |
| NPV | Net Present Value |
| OEM | Original Equipment Manufacturer |
| OOH | Out-of-Home |
| OTB | Open to Buy |
| OTS | Opportunities to See |
| OTT | Over-The-Top |
| P4P | Pay for Performance |
| PACT | Positioning Advertising Copy Testing |
| PCV | Product Category Volume |
| PESO | Paid, Earned, Shared, Owned (media) |
| PFP | Pay for Performance |
| PIM | Product Information Management |
| PLC | Product Life Cycle |
| PLM | Product Lifecycle Management |
| PM | Project Manager |
| PMO | Project Management Office |
| PMP | Project Management Professional |
| PPC | Pay-per-Click |
| PQL | Product Qualified Leads |
| PR | Public Relations |
| PR | Page Rank |
| PRM | Partner Relationship Management |
| PRP | persuasion rating point |
| PSA | public service announcement |
| PSM | price sensitivity meter |
| PV | Page View |
| Q&A | questions and answers |
| QA | quality assurance |
| QC | quality control |
| QR | quick response (delivery system) |
| QR | Code Quick Response Barcode |
| QSR | Quick Service Restaurant |
| R&D | research and development |
| REGEX | Regular Expression |
| RGB | Red, Green, Blue |
| ROAS | return on ad spend |
| ROI | return on investment |
| ROMI | Return on Marketing Investment |
| ROPO | Research Online, Purchase Offline |
| ROS | Return on Sales |
| RP | Target Rating Point |
| RSS | Rich Site Summary |
| RT | Retweet |
| SaaS | Software-as-a-Service |
| SAL | Sales Accepted Lead |
| SDK | Software Developer Kit |
| SDR | Sales Development Representative |
| SEM | Search Engine Marketing |
| SEO | Search Engine Optimization |
| SERP | search engine results page |
| SFA | Salesforce Automation |
| SINK | single income-no kids |
| SKU | stock-keeping unit |
| SLA | Service Level Agreement |
| SM | Social Media |
| SMART | Specific, Measurable, Attainable, Realistic, Time-Bound |
| SMB | Small and Medium Sized Businesses |
| SME | Small and Medium Enterprises |
| SMM | Social Media Marketing |
| SMSA | standard metropolitan statistical area |
| SOM | Share of Market |
| SOV | Share of Voice |
| SPIN | Situation, Problem, Implication, Need |
| SPPD | sales per point of distribution |
| SQL | sales qualified lead |
| SRP | Social Relationship Platform |
| SSL | Secure Sockets Layer |
| SSP | Supply Side Platform |
| SWOT | strengths, weaknesses, opportunities, threats |
| TAM | Technical Account Manager/ Total Accessible Market |
| TL;DR | too long; didn’t read |
| ToFU | top of funnel |
| TOMA | Top-Of-Mind Awareness |
| TTL | Through The Line (marketing) |
| UCC | Uniform Commercial Code |
| UFC | Uniform Freight Classification |
| UGC | User Generated Content (not listed initially) |
| USP | unique selling proposition |
| UTM | Urchin Tracking Module |
| UV | Unique Visitor |
| UX | User Experience |
| VAR | value-adding reseller |
| VNR | video news release |
| VOD | video on demand |
| VPAT | Voluntary Product Accessibility Template |
| VR | Virtual Reality |
| VTR | View Through Rate |
| WAU | Weekly Active Users |
| WH | White Hat |
| WOM | Word-of-Mouth |
