kuware blog marketing abbreviations and acronyms a comprehensive list for
Chin Kulkarni

Marketing Abbreviations and Acronyms: A comprehensive List for 2021

A handy list of all Marketing Abbreviations and acronyms we could find. Now, you don't ever have to ever sit through a whole meeting constantly wondering what those letters meant.
Paid vs organic x
Avi Kumar

Organic Vs. Paid Media: Why Paid Media Gives a Better ROI?

As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.
Small Business Owners Know your time worth x
Avi Kumar

Small Business Owners: Know your time’s worth!

What is your True Hourly Rate? There a lot more to this then just what you charge. And how does one go about determining this?
Successful Marketing Hacks during the COVID Globa Pandemic

Successful Marketing Hacks during the COVID Global Pandemic

What not to do, and 5 immediate action items that will produce results. Review the summary notes and presentation from a recent TIE Austin webinar by Avi Kumar, CEO of Kuware here.
Marketing Strategy Vs Vision Have You Been Getting it Wrong
Avi Kumar

Marketing Strategy Vs Vision (Have You Been Getting it Wrong this Whole Time?)

Having a vision is an important first step in your journey to achieving business objectives. It entails a degree of competency, imagination, and passion that when combined, helps form a vivid image concerning the materialization of your dreams.
Writing that perfect subject line
Avi Kumar

Writing that perfect subject line to get the most opens: YAA Series

You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy.
Questions To Ask Your Fractional CMO x
Avi Kumar

6 Questions to ask your Fractional CMO

These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
Ways A Fractional Chief Marketing Officer Can Help Your Bus
Avi Kumar

5 Ways A Fractional Chief Marketing Officer Can Help Your Business

A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
Reasons NOT to hire a Fractional CMO
Avi Kumar

8 Reasons NOT to hire a Fractional CMO

#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
KT what is best for your business paid organic traffic x
Avi Kumar

What’s Best for Your Business – Paid or Organic Traffic?

Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
What in a Title x
Avi Kumar

What’s in a Title? From Astro-Logical Love to How To Satisfy A Woman Every Time

Can a book be turned into a bestseller just by changing title without any change in content ? This example has seem to have to done it, or is it just a marketers folk-lore on internet?