9 Best Web Design Practices in 2022
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9 Best Web Design Practices in 2022

Introduction

Have you ever looked at a website and instantly felt WOW!? Operating a successful online business means staying ahead of your competitors and still keeping it simple for your customers. Part of marketing your business to consumers involves researching trends, and how your website looks and works plays a significant role in it.

Did you know that It only takes 0.05 seconds for people to form an opinion about your website? That’s the truth. It hardly takes a second for someone to love or hate your site, and most of that opinion is formed from the design.

In 2022 website design and it’s proper functioning plays a vital role in affecting factors like conversions & credibility, eventually making or breaking your business identity. No website is perfect, but you should optimize it as much as possible.

That’s why we have created a list of 9 hacks that will help you design your website to leave a lasting effect on your consumers and boost your sales!

With these tips, make your website aesthetically pleasing.

So let’s get started.

Minimize text

This is one of the essential points to keep in mind while creating a webpage. Don’t stuff your pages (e.g., homepage, landing page) with huge chunks of text, and keep the text to a minimum.
In this fast-paced world, nobody has time to read it all. So break your text into smaller chunks and highlight the important points.

Use Graphic

As the saying goes, “pictures say it all,” just like that, using visuals can help you break up long paragraphs of text and help you explain things more thoroughly.
Convey what you’re all about to your website visitors through visuals and pictures & they’ll be able to grasp more information in less time.
Don’t shy away from using real pictures but don’t overdo it.

Choosing a color scheme

Your website’s color choices are more important than you may realize.
In less than 90 seconds, visitors will form an opinion about your website, and what color scheme you chose plays a vital role in it.
Choosing a color scheme that defines your brand is an important factor as it creates a lasting impact on a customer’s mind.
Branding is the most fantastic way to choose a color scheme for your website or refer to your company’s logo for color inspiration.

Make your CTA clear

CTAs or Call-To-Actions are the key to conversions. CTAs should always be placed where your visitors attention is most likely to be, and they must clearly stand out as the action your visitors can take next. You can’t expect to drive conversions without an effective CTA button, and most websites that don’t have one,can be spotted in less than 3 seconds.

Simplify the navigation

A website visitor should easily find what they’re looking for on your site.
There is simply too much competition in the marketplace. There’s no reason for users to put up with inept website navigation; it will take time for them to understand your site and they will likely leave your website, looking for a better option.

Remove any menu options that aren’t necessary; keep it clean as much as possible. Use Heatmaps to understand the user behavior, clicking patterns etc on your site and decide the navigation menu based on that data

Optimize your design for mobile

The majority of the world’s population uses mobile devices to access the Internet. That means that if your website isn’t mobile-friendly, then you are already losing the race.
Search engines are aware of this and reward mobile-friendly websites. According to Google, 70% of Google’s first-page results are optimized for mobile devices, making it one of the most crucial things you can do to improve your Google ranking.
Mobile SEO Is more important than you think, so don’t miss out on that.

Prioritize SEO

Everything you do on your website comes down to SEO.
And simply sprinkling in keywords here and there isn’t going to cut it. It’s a website-wide technique for constantly enhancing your website content.
SEO optimization is a constant task, which is why you must master this area to boost your sales.

Monitor your page loading speed

This is one of the most neglected areas by many website owners. You might not realize how many potential customers you may be losing due to slow website speed. Research shows that 25% of users quit websites that take longer than four seconds to load. 4 SECONDS! That is why it is important to keep in mind that factors like Image file sizes, HTTP requests, TTFB score (time to the first byte) can affect your page speed. So make sure you don’t miss out on these points.

Regular A/B testing

There is no autopilot mode when it comes to website design; you can’t just set it and forget it.
You need to check if everything is working fine or not regularly.
A/B testing lets you make regular changes to your website and test out different features to evaluate what works best and what doesn’t.

Have something more to add? Or did we miss anything? Let us know in the comments below.
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