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Avi Kumar

A Practical Guide to A/B Testing

Are you wondering why the new ad campaign not working as good as the last one? Then A/B Testing is your solution.
A/B testing is a marketing study that helps you compare the efficacy of two different website versions, advertisements, emails, landing pages, etc.

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Avi Kumar

Beginner’s guide to Funnel Analysis

Thinking about how to stay ahead of your competitors? Funnel analysis is your answer. It is a process of analyzing the chain of events that leads to conversion. You can use it to better understand users’ habits & other issues for a better marketing approach.

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Avi Kumar

13 Best Web Design Practices in 2024

Have you ever looked at a website & felt drawn to it right away? In 2024, website design & usability will have a major effect on conversions & credibility which will ultimately affect your brand’s image. Learn these 9 hacks to level up your website today!

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Avi Kumar

How to Leave A Review

To rate our podcast “5-stars” on Apple Podcasts or Podchaser please scroll to the corresponding instructions below. All other platforms do not have ratings or reviews for podcasts on their apps. Apple Podcasts First, ensure

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Avi Kumar

Keyword Research: A Beginner’s Guide

Are you writing great content but still getting no traffic on your page? Maybe you’re missing out on your Keyword Research. Keyword research is a crucial step in SEO. It increases the possibility of your website ranking well in search engines results.

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Avi Kumar

Decoding SPF, DKIM, and DMARC

Are you an email marketer who doesn’t understand what email authentication is vital? Well, you are not alone!
SPF, DKIM & DMARC are terms used for server authentication. These 3 terms prove that the email sender is an authentic entity & not an impostor.

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