What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the process of enhancing the possibility of a visitor taking desired actions (conversions) on a website by optimizing the site or landing page based on website’s visitor behavior.
Why is CRO important?
CRO is essential for any company that uses digital marketing because it:
- Creates Income: Even indirect conversions like content downloads and registering personal information can boost engagement.
- Maintains value for your current customers: Conversions from current visitors can be encouraged by redesigning your website layout or boosting your online marketing efforts, which is significantly more cost-effective than obtaining new visitors.
- Enhances consumer satisfaction: A greater conversion rate indicates that clients are engaged with your brand and more willing to invest time or money on your website. Minor improvements like a larger Call to Action (CTA) button, a more readable typeface, a more attractive layout, etc., can significantly impact the customer experience.
12 CRO Hacks for E-Commerce
Conversion Rate Optimization can help you double your returns with the same amount of traffic you’re already getting to your website. This makes it a more compelling alternative than P.P.C commercials and other forms of digital marketing.
Simply by upgrading a few website elements, you can quickly generate more purchases! This implies you have a better chance of converting more leads with each marketing step you take.
So here are 12 hacks that you can use to have a better Conversion rate:
1. Improve Website Navigation
A complex eCommerce site design will frustrate your clients in the same way that a slow page loading time makes people leave your site.
There is no one-size-fits-all solution for optimizing a website’s navigation. Small changes like element prioritizing, improved navigation menu, and restricted menu alternatives can be a good start.
For example, PrintGlobe discovered that adding a navigation menu to the left side of the page increased website conversions by 19%.
2. Use high-quality Images/Videos
The use of high-resolution photos and videos on product pages helps the user’s visualization of the product and increases conversion rates. Consumers should also be able to zoom in on product images to better view the product without the image getting pixelated.
3. CTA placement & Style
It is essential to know the goals of your website (or the page) before you start designing. The proper placement of the call-to-action (CTA) button is a crucial factor in CRO.
CTA placements should motivate the users to take action resulting in high conversion rates. It is crucial to keep in mind that you do not clutter the CTA button with excessive information.
Make your CTA stand out by using a different color, button shape, or style. Using a contrast mouse-over color also helps in drawing attention to the CTA.
4. Emphasize User’s Reviews
Reviews are the backbone of any eCommerce, and they are the foundation of online social proof, informing new customers about what other, real users think about the product.
Therefore, all top-performing eCommerce companies go out of their way to gain and show reviews on their product sites.
5. Product description
Make sure you describe the product properly and in a detailed manner so the consumer knows exactly what they’re buying. This should include the accessories, pictures, demo videos, product material, dimensions, etc.
6. Captivating Website Copy
CRO is a combination of copy, design, and analytics. But many eCommerce stores prioritize design and analytics over copy, despite the fact that website copy is easier to modify and gives out more results.
When creating copy, it is important to use action words, appeal to emotions, and be as precise as possible.
7. Effective Pricing Strategy
Using the psychological phenomena known as “price anchoring” to persuade people to pay more for your products is one strategy that is well researched.
Offering a discount after quoting a high price can have a psychological effect on customers. It may lead a customer to believe they are paying less for the same product, increasing the perceived worth of your purchase.
Who doesn’t love Sale? A $100 product sold for $55 appears to be a “steal deal” with a 45 % discount. Whereas in reality, it gently prepares buyers to spend more on the product.
You can also try rounding off your pricing, using charm pricing for better results.
8. Use scarcity to build urgency
It is essential to consider how businesses use scarcity and urgency to their use. These are proven conversion boosters that marketers use in various ways to drive conversions.
Highlighting the scarcity of a specific product can have many benefits, like showing that the product is in high demand can increase its perceived value.
Whereas reminding the customer that the product will be out-of-stock soon will create an urgency, encouraging them to buy it right away, resulting in a higher conversion rate.
9. Simplify checkout process
It’s amazing to have registered consumers on your site, but it’s becoming increasingly complex, with more people making purchases on their smartphones, where users want prompt service.
According to research, one-third of those who abandoned their carts do so because they don’t want to create a new account or face issues with the checkout process.
So, it is a great idea to offer a guest checkout option or create a seamless check-out process for a higher conversion rate.
10. Track cart abandonments
When it comes to abandoned carts, keep an eye on your abandonment rates to determine why sales aren’t being completed. Make sure that your website’s design isn’t the reason for cart abandonment.
Studies suggest that approximately 35% of abandoned products can be recovered through a combination of enhanced checkout processes, site optimization, and improved product copy.
If your seamless checkout process isn’t sufficient to close the deal, send an email to the customer about the carts after a few hours of being abandoned.
11. Highlight security
Getting your website SSL certificates provide an immediate sense of security & ease the minds of your customers because the encryption method ensures that their data is kept safe and builds the trust of your consumer.
Set up your website with a reputable site security provider and clearly show their seal on your site. Plus, shifting from HTTP to HTTPS will provide a small boost to your Google rankings.
12. Focusing on customer services
Changing and optimizing small things can significantly impact your eCommerce site. Things like highlighting return and guarantee policy, offering free shipping, or functionalities like live chat can significantly impact your website’s user experience.
Data shows that more than half of clients read the return policy before making a purchase; customers feel assured when you are clear about your return and guarantee policies.
Furthermore, Customers frequently expect free shipping; offering free shipping can raise your chances of purchase conversion.
Provide live chat for people who prefer not to call and do not want the customary email wait. It gives the client more ways to interact with your brand.
Tech-stack for CRO
Have something more to add? Or did we miss anything? Let us know in the comments below.
