Having a vision is an important first step in your journey to achieving business objectives. It entails a degree of competency, imagination, and passion that when combined, helps form a vivid image concerning the materialization of your dreams.
As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.
Instagram launched in 2010 as a photo-sharing app designed to capture picturesque moments of our lives. Since that time, it’s evolved into an established social network, a messaging tool, and an ad platform, which exists on both mobile and desktop.
You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy.
I can’t teach you to write engaging content in the space of a blog. I‘m not sure I’m even qualified to try. I can, however, offer as many tips as I can that I’ve picked up along my content marketing journey throughout my career.
These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you’ll need to follow: What is your audience?
A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity.
You have made it till the end!
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