What not to do, and 5 immediate action items that will produce results. Review the summary notes and presentation from a recent TIE Austin webinar by Avi Kumar, CEO of Kuware here.
Having a vision is an important first step in your journey to achieving business objectives. It entails a degree of competency, imagination, and passion that when combined, helps form a vivid image concerning the materialization of your dreams.
As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.
Instagram launched in 2010 as a photo-sharing app designed to capture picturesque moments of our lives. Since that time, it’s evolved into an established social network, a messaging tool, and an ad platform, which exists on both mobile and desktop.
You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy.
Ever wonder why you are seeing the content you see in your LinkedIn homepage feed or how or why others see your content on LinkedIn? It’s not random. It’s governed by LinkedIn’s “Content Classifier” Algorithm, which employs machines and people.
You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you'll need to follow: What is your audience?
A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity.
Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
According to Zack Miners of Computer World, “the [internet] Do Not Track system is in tatters and that pair of boots you looked at online last month is still stalking you from website to website.”
In most workplaces a webmaster has to wear many hats and deal with multiple projects. This means it can become very difficult to keep track of multiple websites, and occasionally a problem can develop and not be noticed for some time.