Successful Marketing Hacks during the COVID Globa Pandemic
Mary Mckeown-Christie

Successful Marketing Hacks during the COVID Global Pandemic

What not to do, and 5 immediate action items that will produce results. Review the summary notes and presentation from a recent TIE Austin webinar by Avi Kumar, CEO of Kuware here.
marketing strategy vs vision have you been getting it wrong this whole time
Avatar

Marketing Strategy Vs Vision (Have You Been Getting it Wrong this Whole Time?)

Having a vision is an important first step in your journey to achieving business objectives. It entails a degree of competency, imagination, and passion that when combined, helps form a vivid image concerning the materialization of your dreams.
must have features of marketing automation software
Avatar

6 Must-Have Features of Marketing Automation Software

As marketing becomes more sophisticated, marketers are leveraging technology to streamline marketing tasks and improve service delivery. One way that technology has boosted marketing is through marketing automation, which basically involves optimizing marketing efforts to increase efficiency.
Instagram mobile vs desktop
Avatar

How is Instagram app different from its desktop version?

Instagram launched in 2010 as a photo-sharing app designed to capture picturesque moments of our lives. Since that time, it’s evolved into an established social network, a messaging tool, and an ad platform, which exists on both mobile and desktop.
Writing that perfect subject line to get the most opens yaa series yet another advice series
Avatar

Writing that perfect subject line to get the most opens: YAA Series

You can have the best email campaign in the world, but it’s useless if your customer never opens your messages. Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy.
tips for writing engaging content
Avatar

14 Tips for Writing Engaging Content

I can’t teach you to write engaging content in the space of a blog. I‘m not sure I’m even qualified to try. I can, however, offer as many tips as I can that I’ve picked up along my content marketing journey throughout my career.
How linkedins content distribution algorithm works
Avatar

How LinkedIn’s Content Distribution Algorithm Works

Ever wonder why you are seeing the content you see in your LinkedIn homepage feed or how or why others see your content on LinkedIn? It’s not random. It’s governed by LinkedIn’s “Content Classifier” Algorithm, which employs machines and people.
questions to ask your fractional cmo
Avatar

6 Questions to ask your Fractional CMO

These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
How to write a blog post that people will read
Avatar

How to write a blog post that people will want to read?

You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you'll need to follow: What is your audience?
ways a fractional chief marketing officer can help your busines
Avatar

5 Ways A Fractional Chief Marketing Officer Can Help Your Business

A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
reasons not to hire a fractional cmo
Avatar

8 Reasons NOT to hire a Fractional CMO

#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
Facebook boost a post or create an ad whats the difference
Avatar

Facebook: Boost a Post or Create an Ad… What’s the Difference?

One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity.
KT what is best for your business paid organic traffic x A
Avatar

What’s Best for Your Business – Paid or Organic Traffic?

Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
Best marketing automation companies
Avatar

Best Marketing Automation Companies

Every organization needs marketing to survive in this competitive world. It is the backbone of every brand-to-customer relationship. As a company starts to grow, it becomes difficult to handle all the data and profiles of thousands of customers.
corporations are going to track your internet browsing
Avatar

Corporations Are Going to Track Your Internet Browsing

According to Zack Miners of Computer World, “the [internet] Do Not Track system is in tatters and that pair of boots you looked at online last month is still stalking you from website to website.”
Googles new search query alert feature for webmaster tools
Avatar

Google’s New Search Query Alert Feature for Webmaster Tools

In most workplaces a webmaster has to wear many hats and deal with multiple projects. This means it can become very difficult to keep track of multiple websites, and occasionally a problem can develop and not be noticed for some time.
I have great website do i need to do more
Avatar

I have a great website – do I need to do more?

What if you do have a great looking website, elegantly highlighting your brilliant product or service that everyone will love – do you need to worry about online marketing?
Welcome to kuware blog
Avatar

Alphabet Soup of Online Marketing

Internet marketing is full of acronyms, and new ones keep popping up regularly. Lets start by clearing up the most popular terms among the alphabet soup of Online Marketing.