Digital Marketing

Kuware-A-Practical-Guide-to-A/B-Testing-Image
Avi Kumar

A Practical Guide to A/B Testing

Are you wondering why the new ad campaign not working as good as the last one? Then A/B Testing is your solution.
A/B testing is a marketing study that helps you compare the efficacy of two different website versions, advertisements, emails, landing pages, etc.

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Avi Kumar

Beginner’s guide to Funnel Analysis

Thinking about how to stay ahead of your competitors? Funnel analysis is your answer. It is a process of analyzing the chain of events that leads to conversion. You can use it to better understand users’ habits & other issues for a better marketing approach.

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Kuware-Decoding-SPF-DKIM-DMARC-image
Avi Kumar

Decoding SPF, DKIM, and DMARC

Are you an email marketer who doesn’t understand what email authentication is vital? Well, you are not alone!
SPF, DKIM & DMARC are terms used for server authentication. These 3 terms prove that the email sender is an authentic entity & not an impostor.

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Kuware-lightbox-shopify-banner
Avi Kumar

Shopify for Wholesale B2B Sales

When you start getting bulk orders for your product on Shopify, it’s time to expand your business for Wholesale B2B sales. Here’s everything you need to know about selling Wholesale or B2B on Shopify

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