tips for writing engaging content
Avatar

14 Tips for Writing Engaging Content

I can’t teach you to write engaging content in the space of a blog. I‘m not sure I’m even qualified to try. I can, however, offer as many tips as I can that I’ve picked up along my content marketing journey throughout my career.
How linkedins content distribution algorithm works
Avatar

How LinkedIn’s Content Distribution Algorithm Works

Ever wonder why you are seeing the content you see in your LinkedIn homepage feed or how or why others see your content on LinkedIn? It’s not random. It’s governed by LinkedIn’s “Content Classifier” Algorithm, which employs machines and people.
questions to ask your fractional cmo
Avatar

6 Questions to ask your Fractional CMO

These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
How to write a blog post that people will read
Avatar

How to write a blog post that people will want to read?

You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you'll need to follow: What is your audience?
ways a fractional chief marketing officer can help your busines
Avatar

5 Ways A Fractional Chief Marketing Officer Can Help Your Business

A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
reasons not to hire a fractional cmo
Avatar

8 Reasons NOT to hire a Fractional CMO

#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
Facebook boost a post or create an ad whats the difference
Avatar

Facebook: Boost a Post or Create an Ad… What’s the Difference?

One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity.
KT what is best for your business paid organic traffic x A
Avatar

What’s Best for Your Business – Paid or Organic Traffic?

Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
Organic seo the path to a successful online business
Avatar

Organic SEO – The Path to a Successful Online Business

Organic SEO is a method to help a website obtain visibility, ranking, and popularity with search engines by using certain natural or organic (unpaid) techniques and methods.
Organic seo will help your business get to the top
Avatar

Organic SEO Will Help Your Business Get to the Top

Organic SEO is the process of getting your web page ranked high in the major search engines. Optimizing for each search engine involves different SEO processes, but if done properly, will result in a big boost for your business.
I have great website do i need to do more
Avatar

I have a great website – do I need to do more?

What if you do have a great looking website, elegantly highlighting your brilliant product or service that everyone will love – do you need to worry about online marketing?