Halo Life

Project Summary

Halo Life is a purpose driven lifestyle brand rooted in creativity, innovation, and social responsibility. The company’s story began in 1996 when artist and entrepreneur Zen Player first traveled to Bali and formed a deep connection with the island’s people, culture, and vibrant creative energy. Inspired by traditional craftsmanship, Zen launched a business designing clothing and carry packs made with authentic batik and ikat woven fabrics, celebrating both artistry and cultural heritage.

As Bali continued to grow as a global destination, environmental challenges such as air pollution became increasingly visible. Recognising a need for protection without sacrificing personal style, Zen partnered with longtime friend and angel investor Roger Davis to create a groundbreaking solution. Together, they developed the world’s first organic fashion facemask, designed to help tourists, expats, and urban dwellers stay protected while still expressing individuality. This innovation marked a pivotal evolution for Halo Life, blending fashion, function, and environmental awareness into a single product.

Central to Halo Life’s facemask design is its advanced Nanotechnology filter, sourced from New Zealand, where Zen was raised and currently resides. This revolutionary filtration system provides effective protection against pollution while remaining breathable, comfortable, and lightweight. The masks are thoughtfully designed to support everyday use, travel, and active lifestyles, making them both practical and stylish.

Beyond product innovation, Halo Life is deeply committed to sustainability and ethical production. The brand prioritises organic materials, responsible sourcing, and fair working conditions, ensuring that each product reflects its core values. Halo Life also champions community impact, supporting creative economies and promoting conscious consumer choices.

KUWARE partnered with Halo Life to design and develop a website that captures the brand’s global story, creative spirit, and mission driven approach. The site brings together product education, brand storytelling, and visual identity into a cohesive digital experience. Today, Halo Life stands as a symbol of how thoughtful design and technology can come together to create products that protect people, inspire creativity, and support a healthier planet.

Details

Client: Halo Life

CMS: Shopify

Technologies: PHP, HTML5, CSS3, JavaScript

Website: https://halolife.io/

Additional Services

Maintained by KUWARE

Avi Kumar

Avi Kumar is a marketing strategist, AI toolmaker, and CEO of Kuware, InvisiblePPC, and several SaaS platforms powering local business growth.

Read Avi’s full story here.