Shade Tree Lemonade
Project Summary
Shade Tree Lemonade is a beloved Austin, Texas based beverage brand with roots in the city’s vibrant outdoor music scene. Since its founding in 2002, the company has quenched the thirst of sun-drenched concert goers, festival attendees, and locals alike with its refreshing, handcrafted lemonade served under the iconic pecan trees of Zilker Park. Over the years the brand has grown from a local favorite poured by the glass, into a bottled organic lemonade enjoyed far beyond the festival grounds.
The company’s journey from a local fest stand to a widely available bottled beverage reflects its passion for community, good times, and great taste. As demand grew, the founders recognised an opportunity to capture the lemonade’s signature flavor in bottles so fans could enjoy it anywhere, not just in the park. This evolution has helped Shade Tree Lemonade build a loyal following across Texas and beyond, while still keeping its Austin roots at the center of the brand’s identity.
To support this growth, Shade Tree Lemonade partnered with KUWARE to design and develop a new website that reflects the brand’s personality, heritage, and expanding reach in the beverage market. The site showcases the product line, tells the brand story, and connects fans with the latest news and availability.
Today Shade Tree Lemonade stands as a testament to the power of grassroots beginnings, great product quality, and thoughtful digital presence, bringing a taste of Austin sunshine to customers everywhere. If you want this adapted for a specific page focus let me know.
Details
Client: Shade Tree Lemonade
Client Business: Beverages
CMS: WordPress
Technologies: PHP, HTML5, CSS3, JavaScript
Technologies: PHP, HTML5, CSS3, JavaScript
Website: http://shadetreelemonade.com
Additional Services
Hosted and maintained by KUWARE