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Marketing Abbreviations and Acronyms: A comprehensive List for 2021
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Marketing Abbreviations and Acronyms: A comprehensive List for 2021

Abbreviations and acronyms are really handy when you are dealing with multiple projects in Marketing, but also can be really embarrassing if you don’t know them. Especially, when you cannot sneak a quick google search in the meeting.
You don’t want the whole meeting to happen with you constantly wondering what those letters meant.
Here is a most comprehensive list of all Marketing Abbreviations and Acronyms, to keep you on top of your game.
Know of any acronyms that we missed? Let us know in the comments and we will add it.
Marketing Abbreviations and Acronyms
ABC Always Be Closing
ABMAccount-Based Marketing
ACoSAdvertising Cost of Sale
ACVAverage Customer Value
AEAccount Executive
AHP Analytical Hierarchy Process
AIDA Awareness, Interest, Desire, Action
AIO Activities Interest Options
AM Account Manager
AMA ask me anything
ANOVA Analysis of Variance
AOR Agency of Record
AOV Average Order Value
AR Augmented Reality
ARPA Average Revenue Per Account
ARPAAverage MRR (monthly recurring revenue) Per Account
ARR Annual Recurring Revenue
AS
Article Submission
ASR Automatic Speech Recognition
AT
Assisted Technologies
AutoMLAutomated Machine Learning
B&M Brick(s) and Mortar
B2BBusiness-to-Business
B2B2CBusiness to Business to Consumer
B2CBusiness-to-Consumer
BANTBudget, Authority, Need, Timeline
BDIBrand Development Index
BDRBusiness Development Representative
BHBlack Hat
BIBusiness Intelligence
BLBacklink
BoFUbottom of funnel
BP/CBrand Preference/Choice
BPIBuying Power Index
BRBounce Rate
CACCustomer Acquisition Cost
CAGRCompound Annual Growth Rate
CAN-SPAMControlling the Assault of Non-Solicited Pornography And Marketing
CAPMCapital Asset Pricing Model
CASLCanadian Anti-Spam Legislation
CBDCash Before Delivery
CCRCustomer Churn Rate
CDI
Category Development Index
CDP
Customer Data Platform
CEOChief Executive Officer
CFOChief Financial Officer
CFRcost and freight
CIAcash in advance
CIFcost insurance freight
CIOChief Information Officer
CIRContinuous Improvement in Return
CLM ContractLifecycle Management
CLTVCustomer Lifetime Value
CLVCustomer Lifetime Value
CMACensus Metropolitan Area
CMOChief Marketing Officer
CMPContent Marketing Platform
CMRRCommitted Monthly Recurring Revenue
CMSContent Management System
CMSAConsolidated Metropolitan Statistical Area
CMYKCyan, Magenta, Yellow, and Key
CNNConvolutional Neural Network
COBClose of Business
CODCash On Delivery / Collect On Delivery
COOChief Operating Officer
COSContent Optimization System
CPCustomer Profit
CPACost-per-Action
CPCCost Per Click
CPGConsumer Packaged Good
CPICost Per Impression
CPLCost-per-Lead
CPMcost-per-mille
CPPCost Per Rating Point
CPQConfigure Price Quote
CPRPCost Per Rating Point
CPTCost per Thousand (impressions)
CRConversion Rate
CRMCustomer Relationship Management
CROConversion Rate Optimization
CROChief Revenue Officer
CRP
Cost per Rating Point / capacity requirements
CSO
Chief Security Officer
CTACall-to-Action
CTOChief Technology Officer
CTRClickthrough Rate
CTVConnected TV
CXCustomer Experience
D2CDirect-to-Consumer
DAdomain authority
DARDay-after Recall
DCODynamic Content Optimization
DINK
Double Income–No Kids
DKI
Dynamic Keyword Insertion
DLR
Deep Link Ratio
DM
Direct Mail, or Direct Message
DMoz
Directory Mozilla
DMP
Data Management Platform
DNS
Domain Name System
DPIDots per Inch
DPP
Direct Product Profitability
DR
Direct Response
DSP
Demand Side Platform
DSS
Decision Support System
DTC
Direct to Consumer
EBITDA
Earnings Before Interest, Tax, Deduction and Amortization
eCPM
Effective Post Per Mille (thousand)
EIDR
Entertainment Identifier Registry
ELP
Enterprise Listening Platform
EOD
End of Day
EPM
Earning per Month
ERP
Enterprise Resource Planning
ESP
Emotional Selling Proposition
ESP
Email Service Provider
EVA
Economic Value Added
FABFeatures, Advantages, Benefits
FAKFreight All Kinds
FAQ
frequently asked questions
FAS
Free Alongside Ship
FKP
Facial Keypoints
FMCG
Fast Moving Consumer Good
FOB
Free on Board
FRT
Flash Recognition Training
FTP
File Transfer Protocol
FUD
Fear, Uncertainty, Doubt
FVB
Financial Value of Brand
GA
Google Analytics
GAIDGoogle Advertising ID
GANGenerative Adversarial Net
GAS
Guaranteed Article Submission
GDD
Growth Driven Design
GDPR
General Data Protection Regulation
GI
Geographical Indication
GIS
Google Image Search
GLA
Gross Leasable Area
GMROII
Gross Margin Return on Inventory Investment
GRP
Gross Rating Point
GUI
Graphical User Interface
GWT
Google Webmaster Tools
GXM
Gift Experience Management
GYM
Google Yahoo MSN
HiPPOhighest paid person’s opinion
ICPIdeal Customer’s profile
ICP
Ideal Customer Profile
ICS
Index of Consumer Sentiment
IDFA
Identifier for Advertisers
ILV
Inbound Lead Velocity
iPaaS
Integration Platform as a Service
IPTV
Internet Protocol Television
IRR
internal rate of return
JIT
Just-In-Time (inventory)
JK
just kidding
L2RM
Lead to Revenue Management
LAARC
Listen, Acknowledge, Assess, Respond, Confirm
LAIR
Listen, Acknowledge, Identify, Reverse
LCV
Lifetime Customer Value
LPlanding page
LPO
Landing Page Optimization
LSEO
Local SEO
LSI
Latent Semantic Indexing
LTKW
Long Tail Keywords
LTV
lifetime value
MAPMarketing Automation Platform
MarCom
Marketing Communications
MIS
Management Information System
MkIS
Marketing Information System
MOD
Media on Demand
MoFU
middle of funnel
MOM
Month over Month
MQA
Marketing Qualified Account
MQL
Marketing Qualified Leads
MQMMarketing Qualified Meetings
MR
Mixed Reality
MRM
Marketing Resource Management
MROI
Marketing Return on Investment
MRR
Monthly Recurring Revenue
MSA
Metropolitan Statistical Area
MTD
month to date
MTO
Meta Tags Optimization
NER
Named Entity Recognition
NIL
Name, Image, Likeness
NILI
Name, Image, Likeness, Influences
NOPAT
Net Operating Profit After Tax
NPD
New Product Development
NPS
net promoter score
NPV
Net Present Value
OEM
Original Equipment Manufacturer
OOH
Out-of-Home
OTB
Open to Buy
OTS
Opportunities to See
OTT
Over-The-Top
P4PPay for Performance
PACT
Positioning Advertising Copy Testing
PCV
Product Category Volume
PFP
Pay for Performance
PIM
Product Information Management
PLC
Product Life Cycle
PLM
Product Lifecycle Management
PM
Project Manager
PMO
Project Management Office
PMP
Project Management Professional
PPC
Pay-per-Click
PQL
Product Qualified Leads
PRPublic Relations
PR
Page Rank
PRM
Partner Relationship Management
PRP
persuasion rating point
PSA
public service announcement
PSM
price sensitivity meter
PV
Page View
Q&A
questions and answers
QA
quality assurance
QC
quality control
QR
quick response (delivery system)
QR
Code Quick Response Barcode
QSRQuick Service Restaurant
R&D
research and development
REGEX
Regular Expression
RGB
Red, Green, Blue
ROAS
return on ad spend
ROI
return on investment
ROMI
Return on Marketing Investment
ROS
Return on Sales
RSS
Rich Site Summary
RT
Retweet
SaaS
Software-as-a-Service
SAL
Sales Accepted Lead
SDK
Software Developer Kit
SDRSales Development Representative
SEM
Search Engine Marketing
SEO
Search Engine Optimization
SERP
search engine results page
SFA
Salesforce Automation
SINK
single income-no kids
SKU
stock-keeping unit
SLA


Service Level Agreement
SMSocial Media
SMARTSpecific, Measurable, Attainable, Realistic, Time-Bound
SMBSmall and Medium Sized Businesses
SMESmall and Medium Enterprises
SMMSocial Media Marketing
SMSAstandard metropolitan statistical area
SPINSituation, Problem, Implication, Need
SPPDsales per point of distribution
SQLsales qualified lead
SRPSocial Relationship Platform
SSLSecure Sockets Layer
SSPSupply Side Platform
SWOTstrengths, weaknesses, opportunities, threats
TAMTechnical Account Manager/ Total Accessible Market
TL;DRtoo long; didn’t read
ToFUtop of funnel
TOMATop-Of-Mind Awareness
RPTarget Rating Point
UCCUniform Commercial Code
UFCUniform Freight Classification
USP
unique selling proposition
UTMUrchin Tracking Module
UV Unique Visitor
UX User Experience
VAR
value-adding reseller
VNR video news release
VODvideo on demand
VPATVoluntary Product Accessibility Template
VRVirtual Reality
WHWhite Hat
WOMWord-of-Mouth
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