The HVAC Resources
6 Questions to ask your Fractional CMO
These days it is easy to find less expensive resources who may be knowledgeable in 1 or 2 marketing disciplines, such as SEO or content marketing. Your CMO, however, should have a strong general marketing background.
How to write a blog post that people will want to read?
You’ve got your niche, your area of expertise, but how do you pick a topic for your next post that will actually entice your audience to read it? Here are the steps you’ll need to follow: What is your audience?
5 Ways A Fractional Chief Marketing Officer Can Help Your Business
A Fractional Chief Marketing Officer (CMO) is exactly what the name implies. He or she is an executive-level marketing resource, with years of strategic and tactical marketing experience, whom you hire on an as-needed basis.
8 Reasons NOT to hire a Fractional CMO
#1: Your sales guys already have too many good leads. #2: You don’t want to hire an extra accountant to help book all your sales. #3: You have unlimited money for marketing. #4: You love doing marketing in your spare time.
Facebook: Boost a Post or Create an Ad… What’s the Difference?
One question that seems to perplex even experienced Facebook marketers is the difference between boosting a post and creating an ad. Hopefully, we can provide some clarity.
What’s Best for Your Business – Paid or Organic Traffic?
Paid advertising is just for those with the big bucks, right? WRONG! If you’re just getting started, or still needing to grow your customer base, then you can’t afford NOT to pay for your traffic. But isn’t “organic” better?
What’s in a Title? From Astro-Logical Love to How To Satisfy A Woman Every Time
Can a book be turned into a bestseller just by changing title without any change in content ? This example has seem to have to done it, or is it just a marketers folk-lore on internet?
Installing WordPress
If you have shell access, the fastest way to install WordPress is from command line. By doing this, you avoid the hassle of installing WordPress by downloading it manually to your computer and then uploading it to the server.
