Author: Avi Kumar

Kuware-A-Practical-Guide-to-A/B-Testing-Image

A Practical Guide to A/B Testing

Are you wondering why the new ad campaign not working as good as the last one? Then A/B Testing is your solution.
A/B testing is a marketing study that helps you compare the efficacy of two different website versions, advertisements, emails, landing pages, etc.

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Beginner’s guide to Funnel Analysis

Thinking about how to stay ahead of your competitors? Funnel analysis is your answer. It is a process of analyzing the chain of events that leads to conversion. You can use it to better understand users’ habits & other issues for a better marketing approach.

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13 best web design practices to follow for a perfect website design in 2024

13 Best Web Design Practices in 2024

Have you ever looked at a website & felt drawn to it right away? In 2024, website design & usability will have a major effect on conversions & credibility which will ultimately affect your brand’s image. Learn these 9 hacks to level up your website today!

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Running a White-Label PPC Agency vs a PPC SaaS business

Rob’s Exit and Avi’s Entry: Running a White-Label PPC Agency vs a PPC SaaS business

After running a successful 7-figure Digital Marketing Agency for over 14 years, Avi was curious to buy more assets to augment his business, and there came Rob. Rob Warner, the founder of InvisiblePPC, a white-label Google PPC Agency, was looking for an exit from Agency Business to focus more on his SaaS platforms. Avi bought InvisiblePPC and officially took over in November 2021. This interview highlights the business interests and philosophy of both of these incredible business owners and gives us insight into running an Agency vs. a SaaS Business.

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