Science Of Marketing®
Avi Kumar

Avi Kumar

Avi Kumar

Google+ Badges

In November, 2011, when Google launched Google+ pages, they also released Google+ badges to promote Google+ on websites. These Google+ badges are now out of preview, and available on all websites and for all users.

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Avi Kumar

Google Snippets

Almost every time we search on Google we have a pretty good idea about what we are looking for, but as the results are displayed, we need more details so we can see which sites suit our requirements the best.

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Avi Kumar

Googlebot for Smartphone

Accompanying the trend of increasing smartphone sales, a number of websites have recently started providing content specifically designed to be accessed on smartphones. Googlebot-Mobile has now initiated a crawling smartphone user-agent, in addition to its previous feature phone user-agent.

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Avi Kumar

Google Search: GET or POST

Google continues to update its crawling and indexing capabilities. Most recently, Google has improved its indexing of Flash, and came out with a very robust infrastructure called Caffeine. With increased usage of JavaScript and AJAX, it has been noticed that more and more pages require POST requests.

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Avi Kumar

Site Health

Webmasters are typically very busy people. With dozens of websites to manage, they have no time to waste. So to help out busy webmasters, Google Webmaster has come up with a new idea to represent “site health”.

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Avi Kumar

Website Reconsideration

A live website must be submitted to Google before it will appear in Google search results. However, a website may not appear in Google searches even after submission, or it may suddenly start ranking lower, despite apparent compliance with the Google Webmaster Guidelines.

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Avi Kumar

Clouds and the Mobile World

In the past, you had to send files by email, or save your work on a flash drive, when you moved from one computer to another. This is no longer the case today, as you can now access your data from the “cloud” on computers and mobile phones anywhere in the world.

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Avi Kumar

The End of the Road for Flash?

Adobe Flash is a popular multimedia authoring platform, and Adobe Flash Player is a proprietary multimedia player, created by Macromedia/Adobe Systems, that is frequently added to web browsers as a plug-in app for playing Flash-based animation, movies, and games.

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